

Today we’d like to introduce you to Madison Boehm. They and their team shared their story with us below:
Founded by father-daughter-duo Christian and Madison Boehm in 2018, Jaxson Maximus sought to create the ultimate destination for men to go to look and feel their best.
They have shared the common goal of starting a unique business concept and building a major fashion brand together since Madison’s sophomore year in high school. Christian fanned the flames of Madison’s creativity and worked with her to bring her idea from concept to reality. Upon Madison’s graduation from the University of Houston’s prestigious Wolff Center for Entrepreneurship program, he moved her to Miami to begin the buildout of the brand’s flagship location in Brickell.
Today, Jaxson Maximus is Brickell’s lifestyle men’s brand, for those that appropriate convenience and luxury. Our space has become a destination for the successful Miami man. With everything they could ask for, from haircuts and shaves, to custom clothing and tailoring, to a complete relaxing experience in our Spa, all while they enjoy the game with a scotch on the rocks.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
We opened in November 2019, just as the COVID-19 pandemic began. Despite the challenging circumstances, we quickly adapted by manufacturing masks, a critical necessity during the pandemic. This pivot eventually evolved into an appeal line, showcasing the brand’s versatility and responsiveness to market demands.
However, the road was far from smooth. Like many businesses, we faced its fair share of hurdles along the way. Supply chain disruptions, shifting consumer behaviors, and economic uncertainties presented significant challenges. Yet, through perseverance and innovation, we managed to weather these storms.
As the pandemic landscape evolved, We looked for new opportunities, expanding our offerings into golf and leisure apparel lines. This strategic move not only diversified the brand’s portfolio but also positioned it as the ultimate men’s lifestyle destination.
Despite the bumps along the road, we have emerged stronger, proving our resilience and adaptability in the face of adversity. Today, we standsas a testament to the power of perseverance and the ability to turn challenges into opportunities.
Appreciate you sharing that. What should we know about Jaxson Maximus?
As the founder of Jaxson Maximus, I’m proud to say that my father, Christian, has been an integral part of this journey from the very beginning. Together, we’ve built more than just a brand – we’ve created a haven for Miami’s modern man, offering custom clothing and grooming services that embody sophistication and style.
Our story began in November 2019, just as the COVID-19 pandemic swept across the globe. Despite the challenges it brought, we saw an opportunity to make a difference. Quickly adapting, we shifted gears to produce masks, meeting the critical needs of our community while staying true to our commitment to quality and craftsmanship.
As the pandemic unfolded, we recognized the importance of versatility and resilience. Evolving our brand, we expanded into an apparel line, leveraging our expertise to create pieces that capture the essence of Miami’s vibrant lifestyle. From custom suits to grooming essentials, Jaxson Maximus has become more than just a destination – it’s a reflection of our dedication to serving the modern man in every aspect of his life.
Throughout this journey, my father’s guidance and entrepreneurial spirit have been invaluable. Together, we’ve navigated through uncertainty, seizing opportunities and staying true to our vision. Jaxson Maximus isn’t just a brand – it’s a testament to the power of family, passion, and perseverance. And as we continue to grow and evolve, we’re excited to share our story with the world, one custom creation at a time.
How do you define success?
It’s about finding fulfillment in every aspect of my life – professionally and personally. It’s about pursuing my passions with dedication and integrity, knowing that every step I take aligns with my values and purpose.
Success isn’t just about reaching a destination; it’s about the journey – the lessons learned, the obstacles overcome, and the growth experienced along the way. It’s about making a positive impact, leaving a legacy that extends far beyond myself. Ultimately, success is about living authentically, embracing life’s challenges, and finding joy in the pursuit of my dreams.
Contact Info:
- Website: www.jaxsonmaximus.com
- Instagram: instagram.com/jaxsonmaximus
- Facebook: https://www.facebook.com/JaxsonMaximus.offical
- Youtube: YouTube.com/jaxsonmaximus