Today we’d like to introduce you to Carmen Rolon.
Hi Carmen, so excited to have you with us today. What can you tell us about your story?
Growing up amidst the vibrant rhythms of Brooklyn, I was immersed in a world where music and movement held the transformative power to shape lives. Raised by parents deeply passionate about life’s cadences, our daily routines were harmonized with melodies. My father, a former third-degree black belt and nightclub owner with a love for congas, and my mother, a devoted fitness instructor and model, instilled in me a profound appreciation for the fusion of music and self-care.
From lively wake-up calls to spirited dance-offs with my siblings, music, and movement became integral to my identity, laying the foundation for a lifelong commitment to health and fitness. This journey led me to Eastside High School in Paterson, NJ, where, as a flag twirler and dancer with the Marching 100, I delved into the world of dance and self-expression. The turning point came during a Zumba class at my gym in 2011, igniting a passion that led to my certification as a Zumba instructor.
Under the banner of Poinziana Z Fitness, I provided free classes to the Kissimmee/Poinciana community, making fitness accessible to all from 2013 to 2021. During my 2021 deployment, I initiated Zumba classes to boost morale and earn recognition for enhancing the well-being and spirits of soldiers in my battalion. This experience intensified my dedication to fitness and my mission to positively impact lives.
In 2022, my military service brought me to Homestead, Florida, where I took a significant step in solidifying my commitment to long-term growth and sustainability. I transitioned the business to an LLC, renaming it Rock Your Body Fitness. As part of this evolution, I expanded our offerings by bringing on two talented instructors specializing in Zumba and Yoga.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Navigating through various cities and transitions in my fitness journey has indeed presented numerous challenges. One significant hurdle involved relocating my business from Kissimmee to Homestead, necessitating a departure from students with whom I had already built a strong rapport. In Homestead, I faced the task of establishing a new student base in a completely unfamiliar environment. Marketing became crucial, and I heavily relied on social media content to reach out to potential students.
Another challenge arose from the transition from teaching in an established location, where overhead and expenses were not a constant concern, to acquiring my own lease space. This change brought about a multitude of responsibilities, from renovating the space to complying with local and county regulations and obtaining permits. The shift in dynamics demanded a steep learning curve, and it was a significant undertaking.
Simultaneously, being deployed added a layer of complexity. Entrusting a very close friend of mine and my husband to take care of my students during my absence was an experience. It required meticulous planning and coordination to ensure a smooth continuation of classes in my absence.
Despite these challenges, the passion for what I do and the deep-rooted desire to positively impact lives through fitness remained unwavering. Each obstacle served as an opportunity for personal and professional growth, and the recognition received during my military deployment fueled my determination to continue making a meaningful difference. It’s been a journey full of hurdles, but the achievements and the impact on people’s lives make every challenge worthwhile.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
At Rock Your Body Fitness Studio, I’ve created more than just a place to exercise; it’s a vibrant wellness hub where individuals of all ages and fitness levels come together to prioritize their health. My specialization lies in offering a diverse range of fitness classes, including Zumba, Yoga, Aerobics, and dance fitness, ensuring that there’s something for everyone.
What sets Rock Your Body Fitness Studio apart is our commitment to inclusivity. We’re currently expanding our offerings with SilverSneakers® classes, recognizing the importance of fostering well-being in the senior community. This dedication to providing a space for all ages and fitness backgrounds truly distinguishes us from others.
I take immense pride in not only offering fitness classes but also creating an environment that goes beyond the workout. Our studio is available for special events, making it a versatile space for kids’ Zumba birthday parties, corporate gatherings, and private classes. This flexibility allows us to cater to a wide range of wellness needs and celebrations.
Moreover, I’m proud to offer a special military and veteran discount, acknowledging the significance of physical and mental well-being for those who have served. This commitment to supporting our military community is a core value at Rock Your Body Fitness Studio.
In essence, I’ve built a fitness studio that prioritizes community, inclusivity, and overall well-being. It’s not just a place to work out; it’s a space where individuals can feel inspired, supported, and empowered on their wellness journey.
Is there a quality that you most attribute to your success?
The key quality that I believe has been most crucial to my success is passion. My unwavering love for fitness and the genuine desire to make a positive impact on people’s lives has been the driving force behind everything I do at Rock Your Body Fitness Studio.
It’s this passion that fuels my commitment to creating an inclusive and vibrant wellness hub, offering diverse fitness classes, and constantly seeking ways to cater to the unique needs of our community. Passion not only motivates me to continually enhance our offerings but also inspires those around me to embrace their wellness journey with enthusiasm. It’s the heartbeat of my success story at Rock Your Body Fitness Studio.
Contact Info:
- Website: https://www.rockyourbodyfit.com
- Instagram: https://www.instagram.com/rockyourbodyfitstudio/
- Facebook: https://www.facebook.com/rockyourbodyfit/
