Today we’d like to introduce you to Catherine Jaimes.
Hi Catherine, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My name is Catherine Jaimes, and I take immense pride in my Colombian heritage. As an industrial engineer and entrepreneur, I have had the privilege of founding BAUL POP-UP MIAMI, a remarkable Latin American fashion platform. Our primary objective is to provide unwavering support and serve as a gateway for talented Latino brands and designers seeking recognition in the competitive USA fashion markets.
From a young age, my passion for fashion and the diverse industries surrounding it has been the driving force behind my entrepreneurial pursuits. In Colombia, I established a successful multi-brand store that paved the way for BAUL’s inception. Additionally, I gained invaluable experience while working with renowned fashion companies, collaborating closely with talented designers who further fuelled my enthusiasm.
In early 2022, a new chapter unfolded as I embarked on a personal and professional journey, relocating to Miami, Florida with my family. Little did I know that my arrival would mark the beginning of an exciting endeavor. Colombian brands and designers, with whom I had crossed paths throughout my career, reached out to me soon after, seeking assistance in establishing a visual presence in the thriving US market. Motivated by their trust and belief in my capabilities, I undertook the challenge of organizing an event to showcase a designer’s latest collection in Miami. It was during this transformative experience that the vision for BAUL POP-UP MIAMI crystallized.
At BAUL, we deeply appreciate and recognize the extraordinary talent that Latin American designers bring to the forefront. We firmly believe that the world deserves an up-close encounter with the unparalleled quality and meticulous attention to detail that define Latin fashion. Consequently, our brand remains committed to fostering a business platform that not only opens doors to emerging Hispanic/Latino designers but also provides valuable opportunities for established industry veterans.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Embarking on any project, regardless of its perceived simplicity or complexity, is akin to laying the first foundation stone at a construction site. It requires unwavering determination, tireless effort, and a commitment to transformation. Throughout my journey, I have encountered my fair share of challenges, each of which has contributed to my personal and professional growth.
Not only did I have to establish a name that I could trust, but I also had to navigate the uncharted territory of a new country. Building familiarity and adapting to new markets, diverse tastes, and endless possibilities takes time. While Miami, with its vibrant blend of cultures and strong Latin influence, offered an ideal setting for BAUL’s business initiative, I still had to find my place and assemble a team that shared my vision and understood the mission of BAUL.
Fortunately, I was blessed to connect with like-minded individuals who shared my passion for business and wholeheartedly supported my ideas. With their support, I successfully launched brand events in the US market by the end of 2022. However, my commitment to delivering excellence for BAUL doesn’t end there. I am dedicated to continually infusing the seasons with fresh ideas and leveraging my strong business acumen to ensure BAUL’s sustained success.
Overcoming these challenges has been instrumental in shaping the path I’ve traversed thus far. It has taught me the importance of resilience, adaptability, and surrounding myself with a team that shares my dedication to excellence. While the journey may not have always been easy, I firmly believe that each obstacle has contributed to the deep change and growth I’ve experienced personally and professionally.
Alright, so let’s switch gears a bit and talk business. What should we know?
At BAUL, our primary focus is on organizing Showroom/pop-up events in South Florida. Our mission is to provide a platform for Latin American designers and brands to showcase their immense talent in the vibrant fashion scene of Florida. We have established a robust support network consisting of individuals with extensive knowledge in the fashion industry, enabling us to effectively promote and expose this new wave of talent and emerging brands.
One aspect that fills me with pride is that many of the brands we have brought to the forefront were born during the challenging times of the pandemic. These designers made the bold decision to pursue their passion and focus on creating remarkable fashion articles. Each and every piece is crafted with immense effort, dedication, and love, reflecting their commitment to delivering exceptional quality and unique designs.
By curating a diverse range of brands, we ensure that the women residing in Miami have access to a wide array of fabulous fashion articles. Our goal is to provide them with more options and the opportunity to embrace styles that resonate with their individuality and personal taste.
We believe in the power of fashion to inspire, empower, and uplift, and we are committed to supporting these talented designers as they make their mark in the industry.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The Covid-19 crisis has taught me some invaluable and profound lessons. One of the most significant lessons is the realization that life can change in an instant. The pandemic has underscored the importance of cherishing what we love and prioritizing meaningful connections with our loved ones.
During these challenging times, I have come to understand the immense power of pursuing one’s passions. It has become evident that when we engage in activities that truly ignite our souls, success is likely to follow. Passion is a driving force that can propel us forward, even in the face of adversity.
This crisis has served as a reminder to appreciate the present moment and make the most of our time with those we hold dear. It has highlighted the importance of finding joy and fulfillment in the things we love, as they provide a sense of purpose and resilience during uncertain times.
The Covid-19 pandemic has brought about unprecedented change and uncertainty, but it has also offered an opportunity for personal growth and reflection. By embracing what we are passionate about and nurturing our relationships, we can navigate these challenging times with strength and resilience.
Contact Info:
- Instagram: https://instagram.com/baulpopupmiami?igshid=NTc4MTIwNjQ2YQ==
- Other: @cathejaimes
