Today we’d like to introduce you to Robin Dimond.
Hi Robin, thanks for joining us today. We’d love for you to start by introducing yourself.
From a young age, I demonstrated a natural talent for entrepreneurship. My first memory of this was in grade school when I started selling lollipops out of my locker, which to my surprise, was frowned upon by the school and was forced to stop selling. Luckily, that didn’t discourage me and I remained motivated and determined to make a difference as an entrepreneur.
Over time, I went on to establish and run successful restaurants, and while I enjoyed every minute of it and recognized it got me to where I am today, eventually I realized my passion was elsewhere. I became fascinated by the potential to combine cutting-edge technology and innovative marketing tactics to elevate the customer experience and drive results across diverse industries.
As a result, I founded Fifth and Cor, drawing upon the lessons and insights gained from my varied experiences. Our ultimate aim is to deliver unforgettable experiences that resonate on every level – from stimulating all five senses to touching the hearts of each and every customer. Through constant innovation and imaginative marketing, we strive to consistently exceed expectations and push boundaries.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
At this point, I don’t even know if there is a road below our feet. We’ve undoubtedly faced our fair share of obstacles and challenges, but that’s the price of working for your dreams.
Like so many others, our organization has faced tremendous challenges over the past year and a half. From the onset of the global pandemic to the subsequent economic downturn, we’ve had to navigate uncharted waters and make difficult decisions to keep our business not only afloat, but thriving.
From the need to wear multiple hats to the pressure of supporting our employees with financial incentives in a market that’s working against us, we’ve remained committed to our core values, doing everything in our power to support our team and enable growth and upward mobility for all.
We wear any and all scars with pride, understanding that each setback has been an opportunity to refine our processes, identify our most committed customers, and build a team that is truly dedicated, hardworking, and loyal.
Through these trials, we have emerged stronger, more determined, and better equipped to succeed in our field. We understand that success is rarely a straight line, but rather the result of grit, persistence, and a willingness to learn from failure.
We’ve now hit our stride and achieved significant momentum. Our team has never been stronger, and our organization has received multiple awards for our outstanding work over the past year. We’re humbled to have been given the opportunity to share our insights and experiences with other industry leaders, having had the honor of speaking on stage at some of the most prestigious conferences across the United States.
This success is a testament to the tireless efforts of our team, who have remained steadfastly committed to our vision of delivering innovative, cutting-edge solutions and unforgettable customer experiences. We’re excited to build upon this momentum and continue pushing boundaries in the months and years to come.
Appreciate you sharing that. What should we know about Fifth & Cor?
In a world where many businesses are focused on numerical success rather than striving to make a difference, it’s refreshing to build a company that is genuinely passionate about improving the customer experience.
From day one, our mission has been to set ourselves apart through innovative thinking and a team-focused approach that prioritizes results and customer satisfaction above all else. We strive to take a human-centric approach to marketing – it’s where our name came alive. Fifth symbolizes the five senses that we should experience marketing through, and Cor is Latin for heart.
Traditionally, organizations have been solely focused on achieving a specific ROI metric, often at the expense of other important indicators of success. At our company, we take a more holistic view, striving to help our clients understand their broader goals and identify the additional metrics that are crucial to achieving long-term success.
Our team is devoted to creating immersive experiences that truly make a difference. We believe in treating others the way they want to be treated, embracing brand individuality, and developing innovative solutions to complex problems. If you meet your customer where they’re at in the environment and location they are comfortable in, you will see a higher success rate in both results and your relationship.
On top of all of that, we focus on pushing boundaries for our customers. All the way from interactive augmented reality experiences to micro and nano-level influencer campaigns, we push to drive our brands to embrace creativity and interact with their potential and current customers on every level possible.
Is there something surprising that you feel even people who know you might not know about?
As a female-founded and 100% bootstrapped organization, we understand firsthand the challenges and obstacles that come with being self-funded. We’ve heard from countless customers and peers who are struggling to make their dreams a reality, and we’re here to tell them that they’re not alone.
We know what it’s like to pour your heart and soul into a venture, to put everything you have on the line because you believe in your vision and the potential for positive impact. We’ve been there, and we’re committed to supporting and uplifting others who are fighting the same battles.
At our core, we believe that success is not just about the bottom line, but about building a community of like-minded individuals who are dedicated to making a difference. We’re proud to be part of a movement that values grit, determination, and a commitment to helping others succeed.
To all fellow business owners out there – we have been there, we empathize with you, and we extend our passion to the organizations that, against all adversities, make it a priority to give back.
Contact Info:
- Website: https://www.fifthandcor.com/
- Instagram: https://www.instagram.com/fifthandcor/?hl=en
- Facebook: https://www.facebook.com/FifthandCor
- Linkedin: https://www.linkedin.com/in/robin-dimond/
- Twitter: https://twitter.com/robin_dimond?lang=en
