Today we’re excited to introduce you to Kristin Marquet. Kristin is a Business Owner & Creative Director and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Kristin below.
Kristin , it’s been too long since we last connected. Thanks so much for taking the time to share your thoughts with our community again. Some readers might have missed our prior conversations, so maybe you can kick things off for us with a quick intro?
Thank you so much for this opportunity. Shortly after I graduated from college approximately two decades ago, I worked as a PR and marketing manager for a law firm because I was considering applying to law school. Yet, after a year of working in the trenches, I realized I didn’t enjoy the industry. I pivoted my career to management consulting, and I did that for four years.
Then during the Financial Crisis, my office in the Northeast shut down, and I was laid off from my associate consultant position. At that point, I had to make a tough decision: “Do I look for a job in this down economy, or do I start a business?” After a few days of weighing the pros and cons, I decided to take the risk and launch my first business at 27—a PR firm working with female entrepreneurs, authors, coaches, and fashion brands. And in my early thirties, I returned to school and obtained a graduate degree from New York University. And now, I am returning to school for integrated marketing and analytics.
Can you share your educational background?
Sure, I have an undergraduate degree in humanities and two graduate degrees: one in finance and one in corporate communications. I am returning to school to further my integrated marketing and analytics education.
How did you become a publicist?
I had never anticipated that my career journey would lead me to become a publicist. After starting off in marketing, I decided to pivot and pursue a career in management consulting.
After exploring several career paths, I eventually found my true calling in the world of public relations. Drawing on my combined knowledge of marketing and management consulting, I was able to transform myself into a well-rounded and successful publicist. With a passion for problem-solving and an eye for detail, I’m now able to use my diverse skill set to help organizations create effective communication strategies that boost their visibility and strengthen their relationships with their target audiences.
What is it like running a lifestyle and lifestyle PR firm in NYC?
Running a lifestyle and lifestyle PR firm in NYC can be a fulfilling yet challenging experience. With the city’s competitive atmosphere and ever-changing media landscape, navigating the complex world of public relations can be daunting. However, when done correctly, there’s the potential to create lasting relationships with clients and build solid reputations for client brands. By leveraging my expertise in marketing, communications, and public relations, my team and I strive to make an impact on both local and global audiences.
What makes your business stand out from the competition? Why should prospective clients hire your firm?
At our PR firm, we strive to provide a comprehensive, tailored approach to public relations and work with a limited number of clients at once. We understand each client’s unique needs and work hard to create an effective communication strategy that stands out from the competition. Our team of experienced professionals is well-versed in the latest public relations techniques and technologies and is committed to delivering results that exceed expectations. We take pride in our commitment to excellence and guarantee satisfaction with every project.
Tell us about FemFounder. How did you start the company? What are the mission and vision?
FemFounder is dedicated to empowering women entrepreneurs. We believe that when women own their financial future, they create better lives for themselves and their communities. Our mission is to provide resources, education, and support to female founders so they can launch successful businesses and achieve their goals. Our online platform connects female entrepreneurs with the right mentorship, resources, and networks to help them grow their businesses. Our vision is to create an inclusive and safe space that fosters collaboration between women entrepreneurs across the globe. We are committed to creating an environment where everyone has access to the same opportunities regardless of education, gender, or background.
How can new entrepreneurs and solopreneurs get media coverage?
Promoting your business through the media is a great way to get free exposure, build brand awareness, and reach potential customers. Leveraging digital channels, networking, and other tactics, such as creating press releases and pitching stories to editors, are key components of this strategy. With the right approach, entrepreneurs and solopreneurs can use these tactics to get the attention of major media outlets and extend their reach even further.
It was so great to reconnect. One last question – how can our readers connect with you, learn more or support you?
Femfounder.co
Contact Info:
- Website: www.marquet.company
- Twitter: www.twitter.com/kristinmarquet
