Today we’d like to introduce you to Gail Field.
Gail is the Chief Operating Officer for We Rock the Spectrum Worldwide. A mother of three, lover of Italian food, and passionate Warrior Mom, Gail’s journey working with special needs families began after her son, Jayson, was diagnosed with autism spectrum disorder.
Upon Jayson’s diagnosis, Gail began looking for any way in which she could help her son. She searched locally for places where she could take Jayson in to play that would accommodate his sensory diet. Unfortunately, no such place existed in South Florida. One day, Gail’s search led her to a gym in Southern California called We Rock the Spectrum Kid’s Gym.
Through a series of calls and emails with Corporate about franchising opportunities, Gail was able to meet with the Founder and CEO of We Rock the Spectrum, Dina Kimmel, on December 24th, 2013. Two days later, Gail signed the papers that would officially make her the first We Rock the Spectrum franchisee outside of California. Of all the places We Rock the Spectrum could open, South Florida just happened to be where Dina’s husband was from.
Thanks to Gail’s hard work and leadership, We Rock the Spectrum – Boca Raton immediately became popular, especially with the special needs community. Boca’s success helped recruit other passionate owners in the area, and soon there were locations in the Clearwater, Miami, and Jupiter areas.
Kimmel recognized that Gail’s passion for the mission was infectious. Owners were going to her for tips on increasing their Facebook following, networking with local Mommy groups and attending resource fairs. In December 2014, Dina announced We Rock the Spectrum – Boca Raton as the East Coast Regional Training Facility, bringing Gail into the Corporate Office.
The move to Corporate provided Gail with the opportunity to assist with the Project Management needed to open each location. She could do hands-on training with new owners and be the rock they needed as their dream of opening a We Rock the Spectrum transformed into a reality. With more success, her role continued to increase as the East Coast Corporate Office was built next door to her gym to better assist with the company growth.
After attending more than 15 Grand Openings, spending two years with Corporate training Gym Owners on the East Coast, and establishing herself as one of the greatest cheerleaders for all franchisees, Gail was promoted into an Executive role with the franchise in 2017, where she was announced as the COO of We Rock the Spectrum.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No struggles its been amazing and I learn something new every day.
Alright – so let’s talk business. Tell us about We Rock the Spectrum Boca Raton – what should we know?
We Rock the Spectrum Boca Raton is committed to providing a safe, nurturing, and fun environment to foster learning, exploration and safe sensory experiences. Through our nonprofit My Brother Rocks The Spectrum Foundation, we provide social skills groups and activities for children across the spectrum.
We Rock the Spectrum Boca Raton provides children with a fun and motivational environment to help them in the areas of strength, movement, sensory processing, communication, positive behavior modification, social interactions, and self-care skills. Our unique equipment assists all children in their neurological growth and development.
Our activities, programs and retail location “The Rock Shop” make it possible for us to provide social and physical opportunities through state-funded programs. As a result, WRTS is an amazing example of how we can help all children grow and develop by providing an all-inclusive environment.
Proudest moments are seeing the kids smiling laughing and ALL playing together.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Dina Kimmel is the founder/CEO and I wouldn’t be here today if it wasn’t for her personally mentally emotionally she is still my mentor and I learn from her daily
My husband John Field built my entire gym by himself to make this happen for us he also works the gym as well and the kids and families love him
My dad – if it wasn’t for him We Rock Boca Raton would not be here today he financially backed me as I couldn’t get an SBA loan.
Contact Info:
- Address: 19635 state road 7 Suite 46 Boca Raton Florida 33498
- Website: www.werockthespectrumbocaraton.com
- Phone: 561-218.0128
- Email: gail@wercokthespectrumbocaraton.com
- Facebook: https://www.facebook.com/BocaWrts/
Image Credit:
Tiffany Child Photography
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