Today we’d like to introduce you to Idalia Salsamendi.
Hi Idalia, so excited to have you with us today. What can you tell us about your story?
I grew up in the entertainment industry—by the age of eight, I was already in various TV shows and commercials. It wasn’t until after I graduated college that I started to dip my toes into the fashion industry and started working more behind the scenes. When I started managing models 12+ years ago, I instinctively knew that ‘bloggers’ were going to be the next big piece in this marketing/advertising puzzle, so I started managing them. Imagine, this was right at the precipice of the industry. I was part of the management team for Chiara Ferragni, Rumi Neely, Julie Sarinana, Shea Marie… the real ‘OGs’ in this industry. From there, I left corporate America to start my own company, Idalia Inc., and break more of the glass ceilings I was encountering. The company is actually broken down into four segments: brand strategy, influencer strategy, editorial writing, and public speaking arrangements. Then on top of that, I have online courses that both brands and influencers can take. This was a real game changer in the industry as information tends to be kept hush-hush and hoarded, where I believe it should be accessible for anyone wanting to excel in what they do.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I don’t believe any road worth traveling should be smooth. We gain our character and earn our stripes when we are faced with adversity and learn to rise about it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My company, Idalia Inc. is a top destination for brands and influencers looking to exceed the conventional strategies of digital marketing, providing innovative services that consistently break the glass ceiling. Since 2016, the company has conceived and executed powerful campaigns for prestigious houses and brands such as Chopard, Valentino, Stuart Weitzman, and L’Oreal, and developed impactful business strategy plans for top influencers and entrepreneurs, including our current roster: Chriselle Lim, Marianna Hewitt, Brittany Xavier, Caitlyn Warakomski, and Coco Bassey. Idalia Inc. is known for being exceptionally selective in the projects and brands it aligns itself with, fully embracing every client’s unique and special story into their strategic approach, with the ultimate goal to inspire, inform, and empower.
Aside from that I also am a fashion and travel journalist, and commentator. I’ve been published/have gone live for WWD, AirMail, The Daily Front Row, and World Traveler to name a few. You can also find me being featured in Forbes, Vogue Business, Elle, and Harper’s Bazaar.
If you had to, what characteristic of yours would you give the most credit to?
Authenticity 110% I’m not one to beat around the bush or to up-sell you anything – I’m a straight shooter and honest to the bone.
That goes a long way in any business, especially in mine where a lot of what you see is smoke and mirrors.
Pricing:
- My online courses start at $29.99
Contact Info:
- Website: www.idaliainc.com
- Instagram: https://www.instagram.com/idaliasalsamendi/
- Other: https://www.tiktok.com/@idaliasalsamendi
