Today we’d like to introduce you to Lawrence L. Deacon.
Lawrence, we appreciate you taking the time to share your story with us today. Where does your story begin?
Let me introduce myself, I am Lawrence L. Deacon, professionally known as Delawness. Born May 13, 1995, in St. Thomas, Jamaica. I am a Graphic Designer, Illustrator, Producer, and Songwriter that specializes in branding. At age seven, I moved to Montego Bay, where I grew up that’s also the same year I discovered my talent, been drawing ever since.
I then got accepted to the Edna Manley College of Visual and Performing arts majoring in visual communication. It was like I expected, so I decided to drop out of college to pursue my dreams of being an internationally known graphic designer. After dropping out of college, my parents were disappointed. However, I had a plan and a dream.
I invested in social media marketing promoting myself, posting designs daily, etc. I would spend long hours drawing and designing since I know to be great at anything I would have to be dedicated and consistent. My work as a graphic designer has landed me the opportunity to work with musicians, fashion brands, media personalities, educational institutions, government agencies, and in other industries such as health, lifestyle, and tourism.
I have worked with the likes of Caribbean Maritime University, Factories Corporation Jamaica, Chronixx, Coco Jones, Steady Punch, Koffee, Garnet Silk Jr, Dre Tosh, TiMe22, Trackdilla, Spade, Fabrice Gautier, Nova Lorraine, Claat, Levels and Yink just to name a few. My first solo art exhibition, 2018 titled Waves at the Montego Bay Convention Center. It was also my brand launch of Delawness and the release of my first collection with the same-titled SS18 waves.
Since the pandemic hit everything changed, and I had to do a brand revamp. That’s when I decided to merge all my knowledge, talents, and ideas under one Delawness. I release my second collection Introspeq 2020 which consists of music, art, and fashion. Where I write and produce music inspired by my art piece introspect, accompanied by limited edition fashion pieces.
Followed by the release of my second collection London Emerald Inspired by my experience in London. 2021. This project captures my London experience in form of music, art, and fashion. I am in the progress of promoting my new project is slated for release CMPLCXTNS will be released on August 19, 2022, featuring Atlanta base singer Rudy Walker and Nigerian rapper Crossroadz. It’s the first single off my upcoming collection Waves & Pain with an accompanying musical EP slated for release later this year.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It wasn’t a smooth road, Life has its challenges, ups, and downs. Failure and success. While promoting the 2o18 launch of my brand Delawness while on my way to my interview my aunt passed away that was hard for me especially since I received the news on my way to an interview.
I have had instances where I tried to hire a publicist in hopes of expanding my brand’s presence and received death threats and lost all my money in the process. Plunging into depression and developing anxiety. Being an artist isn’t easy. Had nights of thinking about what was next did I make the right choice? Days of little to no progress.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a Graphic Designer, illustrator, songwriter, and producer specializing in branding. I know for my logo designs and album art design. some of my most notable projects are with the likes of Chronixx, Koffee, Coco Jones, and Trackdilla among others. My most proud moments are when my work is printed and published.
Designing album covers for Koffee – Pressure and Koffee Pressure (feat. Buju Banton), Coco Jones- Let Me Check It and Coco Jones Let Me Check It EP) Also did branding for Chronixx Chronology Caribbean Tour among other projects.
What quality or characteristic do you feel is most important to your success?
My drive and success for me are within the process of accomplishing the desired result.
Contact Info:
- Website: https://www.delawness.com/
- Instagram: https://www.instagram.com/delawnessofficial/
- Facebook: https://www.facebook.com/delawness
- Twitter: https://www.twitter.com/delawness
- Youtube: https://www.youtube.com/c/Delawness/videos
Image Credits
Sheridon Gayle, Ricardo Williams, and Troy Orain
