Today we’d like to introduce you to Alexandra Palau.
Hi Alexandra, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve been an email marketer for 20+ years and it all began with an HTML class I took when I was studying MIS (Management Information Systems) at Louisiana State University (LSU).
I was mesmerized with what we could do with words (HTML). I learned using notepad and loved it.
My first interaction with email specifically was at Univision in 2001. I was hired as an HTML developer to code emails from a PSD (Photoshop) file. I thought it was the coolest thing ever and I have been doing email marketing for Fortune 100 and Fortune 500 companies ever since.
Presently, I help small to medium size businesses with their email marketing efforts. It’s very fulfilling to help these businesses make consistent revenue with a marketing channel that has evolved into a nurturing and sales channel over the last 20 years.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Ummmmm… NO! LOL
Just like in life, my career in email marketing has had its ebbs and flows.
I dealt with amazing to not so amazing co-workers and bosses but I have to say that I have learned to be better due to each and every person I interacted with in my career.
As a business owner, that’s another story! Being a business owner, especially a solopreneur, is not easy. The hardest thing I’ve had to deal with are my own self-imposed limiting beliefs. Your mind is powerful and can sabotage your dreams in an instant.
My advice is to treat your mind like a muscle; work it out every single day for it to be strong. Master your mind before it masters you.
As you know, we’re big fans of All About Email Marketing. For our readers who might not be as familiar what can you tell them about the brand?
My mission is to make it simple and easy for eCommerce businesses to increase revenue and conversion through the use of email marketing.
I have been doing email marketing for over 20+ years which has enabled me to acquire the solid expertise necessary to help small and medium-sized businesses.
My business values are integrity, quality and results.
Can you talk to us a bit about the role of luck?
I don’t think it’s luck. It’s alignment.
It’s believing in yourself and taking messy and unclear action towards what you desire. It’s scary but you have to know and trust that the right opportunities will come along.
If you don’t follow your joy, you are not fulfilling your purpose in life. Follow it and great things will come.
Contact Info:
- Website: https://www.allaboutemailmarketing.com
- Instagram: http://instagram.com/allaboutemailmarketing_
- Facebook: http://www.facebook.com/allaboutemail
- Twitter: https://twitter.com/all_about_email
- Other: https://www.pinterest.com/allaboutemailmarketing/
