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Meet Michael Sherman of The Interactive Imprint

Today we’d like to introduce you to Michael Sherman.

Thanks for sharing your story with us Michael. So, let’s start at the beginning and we can move on from there.
I came to Florida in 2002 after graduating college in New Jersey.

Immediately got a job at an advertising agency. Worked for various ad agencies until 2011. Always had a passion personally for social media and real-time information. When I lost my job at one of the agencies I realized I could do this myself.

I got involved in the South Florida Interactive Marketing Association and started making a bunch of connections. I also realized the need businesses had for social media. Before you know it my business was created and kept getting new clients in a variety of different vertical industries. Not only has my business grown but I have had clients for numerous years!

My passion is really paying off! Both figuratively and literally!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
For the most part, it has been smooth. I never thought in a million years I would open my own business but it’s been extremely rewarding that I just fell into it.

We’d love to hear more about your business.
I specialize in social media and digital marketing. That means coming up with content – short form for mediums like Facebook and Twitter and long form in the way of blog posts. I also manage paid media on social networks for a variety of companies as well as do influencer marketing and some email marketing.

In addition, I do some aspects of SEO (Search Engine Optimization) and PPC (Pay Per Click).

I am most proud of the company’s growth in the last few years and the number of people that reach out to me for consultation and my opinion. It shows my opinion matters.

I think what sets me apart is I care and am through! I put myself in a customer’s shoes and think out of the box on what that customer would like. Then translate it in a way a person would understand.

What were you like growing up?
I am pretty outgoing but also have my shy moments. I am interested in baseball – NY Mets, football – NY Giants and sports overall. Also love technology and entertainment – movies, TV, etc!

Now I love spending time with my beautiful wife Brooke and our dog Charlotte.

Contact Info:

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