Today we’d like to introduce you to Ivy Bernardo.
Hi Ivy, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Pretty much inherited working in event production with my family my entire life and started working in the hospitality industry when I was 15. By the time I was 18, I went from working in a broadcast marketing firm to handling multiple accounts at a local PR agency. Switched back over to marketing, selling broadcast and digital advertisements for a Brazilian television company called TV Globo.
While juggling marketing and PR, I began writing contributions to a few platforms such as The Huffington Post, Elite Daily, and The Hungry Post where I mostly covered restaurant food concepts.
My time at Globo came to an end in 2019 when I began working full-time for Link Miami Rebels: who own and manage Club Space, Floyd, The Ground, Space Park, and their latest venue Factory Town.
My job at Link Miami Rebels required me to become an ever-evolving creative catalyst. Wearing the hats of working in the marketing office for our venues with ads and dabbling in a few graphics and content creation for our merch, to handling some aspects of artist hospitality, running some of our social media accounts, and project managing spatial designs for the venues. The latter being the most time-consuming of all traits, as I spend weeks planning and sourcing furniture decor for each of our events.
From my love of spatially bringing together a room with sustainable furniture birthed my brand Lives Before Us.
A curated secondhand furniture experience paying homage to the lives that the pieces have lived before us while continuing to write our stories with them. I offer services such as consulting on spatial design, sourcing 1-of-1 furniture finds, or completely spatially designing an entire venue, party and/or space.
Lives Before Us wants to forever introduce a sustainable approach to production and will be re-launching in February 2022 with new expanding concepts and added services catering to so many mediums. I’m really excited to talk about that more as time flows.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
A lot of if flowed into alignment and met me where I was at the time that I needed it to. However, being financially responsible for yourself since you’re 16 to moving out at 18; you can definitely imagine some of the challenges that come for making sure you’re paying your bills on time, paying your debt off, all while trying to maintain a certain desired lifestyle.
Before I became financially stable, I was living paycheck-to-paycheck just trying to stay afloat.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I think I’m most proud of my ability to turn nothing into something. Most times, something beautiful that brings people together in a spatial setting.
There is really some magic when it all comes alive after love, sweat, and hard work from the whole team. I’m also proud of my willingness to learn evolve with my team. Tackling on new project management roles, leading production teams for two venues simultaneously. I look forward to growing with the curveballs that working in the entertainment industry throws at us. Being a sponge to new lessons, new growing patterns/pains, and working as a team and honoring each member’s work ethic.
Finally, as a creative catalyst expressing herself in new mediums: writing (creative + copy), content creation: photo + video, sustainable spatial design and consulting, and production art department with set designs, prop styling, and prop rentals.
What was your favorite childhood memory?
Some of my favorite childhood memories are different moments. Simple happy times when everyone in the family was getting along whipping up meals in the kitchen or coming together in communion in our family’s living room listening to my grandfather play an instrument while my grandmother sings.
Contact Info:
- Email: ivy@clubspace.com
