Today we’d like to introduce you to Shantell Mitchell.
Hi Shantell, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I am Shantell Mitchell, owner of Fitnominal Change. Fitnominal Change was established in 2010 to meet and exceed the fitness norms. Through both fitness and fashion, my goal is for my customers to look and feel their personal best. I have been on my personal fitness journey for over 25 years.
I am a former NFL cheerleader, mother of five, wife and first responder. I currently have a full-time career where I am in a leadership position. I have instructed group fitness classes for a nationally recognized gym chain, and I’ve hosted several groups and individual fitness sessions. Over the past year, I revamped Fitnominal Change. I converted my home garage into a gym to offer my customers a private and sanitized space to work out. Last year, when I contracted COVID, I decided that I wanted to decrease/eliminate my time in a corporate gym. I believe it was my healthy lifestyle and fitness routine that helped me combat the virus. During the pandemic, I realized that I wanted to grow the Fitnominal Change brand to help those seeking employment due to job loss during the pandemic. It is my hope to continue to expand and grow Fitnominal Change on a national platform.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Life, in general, has mountains, highs and valleys, lows! As a mother, wife, first responder supervisor and business owner, I juggle a lot! I am a multitasker pro. At one point, I closed the business because it was too much for me with a career and raising my children. I had to learn to let go and be ok with it. I can’t do it all. When life shifts, you have to be flexible.
It is my support system that helps me achieve all that I set out to do. I have a strong faith base and know that whatever God’s plan is for my life, he will see it through. I work extremely hard, and I am determined to be a positive role model for my daughters and other women that follow me. One of my main struggles is time. When I have an important event, test, or mission, I have to get up early and stay up late to make it happen. But when you love what you do and are determined to be successful, you make time!
As you know, we’re big fans of Fitnominal Change. For our readers who might not be as familiar, what can you tell them about the brand?
Fitnominal Change offers ladies athletic attire. I have an online boutique and I share fitness workouts and athletics style inspiration on Instagram at Fitnominal Change. Fitnominal Change offers VIP sessions. I specialize in Bridal boot camps. I style the bride and the bridal party in athletic wear and instruct fitness sessions to get the group wedding day ready!
Fitnominal Change offers individual coaching, and I customize programs designed for an individual’s fitness journey. I travel to my customers, customize your gym, and I offer park and beach workout sessions. Book Fitnominal Change for your next fitness event! You can book FC for your event to instruct and sell fitness apparel.
Do you have any memories from childhood that you can share with us?
My favorite childhood memory is being carefree and able to ride my bike around my neighborhood. As a child, I was able to play outdoors and ride my bike until the street lights came on. Even now, I still enjoy bike riding.
Pricing:
- Lady fitness clothing and accessories $15-$75
- Private session starting at $25
Contact Info:
- Email: Fitnominalchange@gmail.com
- Website: www.Fitnominalchange.com
- Instagram: Fitnominal Change
