Today we’d like to introduce you to Shannette Rivera.
Shannette, we appreciate you taking the time to share your story with us today. Where does your story begin?
I founded Irresistible Lips February of this year. My company is a unique cosmetics line primarily focused on vegan & cruelty free 2in1 products. That means my primary products have two sides. My most popular items currently are my double-sided lip gloss, double-sided waterproof liquid matte lipstick & double-sided 2in1 lip scrub with lip balm. What makes my Lippies unique and a hot seller is that they are refillable and customizable. The customer gets to choose the colors that go into their tube & mix and match however they please. Whenever they run out, no more worrying about paying full price for another tube of lipstick again. Simply reach out to us via our website to order a refill and we will handle the rest.
Our 2in1 Lip scrub with lip balm is also amazing because one side provides exfoliation to smooth and hydrate the lips and the opposite side is to moisturize for nice supple finish. Continuous use of our 2in1 provides a gorgeous canvas for the application of our matte or lip gloss Lippies. Our double-sided idea provides the every day individual with the convenience and flexibility to have their favorite lip colors in a compact tube and still be on the go without the bulk. Using our lippies is so convenient that it gives customers 4 wearable options per tube. The options are 1- each individual color, 2- together for a unique ombré, 3- Blending both colors to create a one-of-a-kind 3rd color & 4- if you apply our clear gloss to any matte you will get a shiny & vibrant lip gloss finish. Not only that, our mattes are waterproof, long-lasting & super pigmented. They especially are appealing to MUA because not only are our Lippies refillable but investing in them will cut their lipstick & lip gloss bulk by 1/2! This in itself gives MUA gratification because they can free up much needed space in their travel bags & never worry about spending full price again.
To top things off I also carry creamy smooth lip liners that accentuates the lips effortlessly, face masks and face shields. The reason I carry the face mask is to provide customers the option to still be beautiful and show off their favorite lip color without concealing or having the traditional masks rub against their lips. My face masks and face shields provide visibility of the lips so each person can feel beautiful. We also deliver in the US & several countries
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My biggest challenge has been to receive assistance that’s cost effective to provide exposure of my brand. I have a great product that’s gives customers options they would normally not receive from major cosmetics brands but it’s hard to get the exposure from influencers or marketing companies at an affordable price point. Nevertheless, consistency is key. I have great products and I’ve learned to keep pushing and never give up. Every step taken no matter how small has brought me closer to my goal. In retrospect nothing good ever comes easy. It takes dedication & persistence to pursue a dream. However, I believe in my brand & what it has to offer the world so I know Irresistible Lips will be global.
As you know, we’re big fans of Irresistible Lips. For our readers who might not be as familiar what can you tell them about the brand?
We are a unique cosmetics line that primarily focuses on vegan & cruelty free 2in1 products. You will see unique double sided products released over time. We specialize in double sided Lippies so customers have options without the bulk and without the heavy price point. What sets us apart is that are tubes give you 2 colors in one and you choose the color. When they visit our site they pick whichever two colors they like and we customize it. Not only that we offer refills when you run out at a discounted price. I want customers to know our brand is an investment. As long as they own our tube they can refill their Lippie and that’s epic & unique! Let’s not forget to mention that our colors look great on all complexions. It doesn’t matter your shade because I strategically chose colors that can be worn by anyone. There are no limits within our color selection. We have something for everyone light, dark young or old.
Let’s talk about our city – what do you love? What do you not love?
I love that Miami is diverse & multicultural. Launching in a city such as ours allows for any company including my own to be exposed to all races. I dislike the inability to receive adequate help to promote and market good brands at an affordable price. Everything is high or not startup business friendly. If you are new and trying to get your business off the ground spending money on branding & marketing can be hard and that’s why a lot of businesses remain stagnant or can’t evolve outside of their local community. I think their should be more assistance for startup companies that show an ability to have longevity.
Pricing:
- $26 – $28 per lippie duo
- $12- 2in1 Lip Scrub With Lip Balm
- $8- Lip Liner
Contact Info:
- Website: Shopirresistiblelips.com
- Instagram: Officialirresistiblelips
- Facebook: Irresistible Lips
- Other: Tik tok- shopirresistiblelips
Image Credits
Neuyu Marketing Group
