Today we’d like to introduce you to Alexandra Muggli.
Hi Alexandra, so excited to have you with us today. What can you tell us about your story?
Having been primarily raised in Miami, my parents, extended family and many friends have exposed me to an abundance of experiences, which I think is reflected in both my production and dj sets. Music has been an especially prominent and enjoyable part of my life. From my mother’s singing and my father’s many stories about drumming to growing up watching MTV and VH1 in their prime, it did not take much convincing for me to take music production seriously. Halfway through my psych degree at Miami-Dade College, I started exploring my options with music. Some of my earliest gigs prepared me for the worst. Fortunately, I got better at navigating the business bits, and as a result, I have been able to dj and produce full time for the last two years.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The inexperience and under-developed skillset were initially challenging. As a matter of fact, I backed out of my first gig ever, which was at La covacha’s “tech-house room” back in the day. The club was packed, the gear was professional, and I was not quite ready just yet. Soon after, I was able to adequately push myself past my comfort zone. There were plenty of slow nights, odd venues and questionable encounters that truly tested my commitment. Building up my newfound confidence along the way was especially important in seeing the business side of things.
This helped me understand the goods and services I provide and charge prices that reflected my evolving skills. Additionally, it would be a disservice to my beloved community if I did not mention that although conditions are healthier, there is deeply embedded discrimination within the scene that requires long term nurture. Both music production and dj-ing are, much like most careers in the arts, historically cis-male dominated spheres. Disputing this norm has exposed me to a few unfavorable people and disrespectful comments. That being said, I do believe most people are well-intentioned.
Can you tell our readers more about what you do and what you think sets you apart from others?
Although I’ve been producing music and djing gigs for about five years total, in the last two years, I have turned my hobbies into a career under the name Coffintexts. I’ve worked closely with my good friends PaperWater on a number of releases on our own Miami-based record label. Although my everyday music taste is very eclectic, my production is generally bassy, dance-inspired club music. My most recent EP, “Future,” has the bassier sounding stuff. Prior to the lasting changes that COVID-19 has brought to our personal and social lives, I had a few DJ residencies and consistent gigs across all genres.
During these taxing months of isolation, I have reminisced a lot about my past shows at Floyd, Las Rosas, 1306, BoomBox, Basemnet, the ground, and many random warehouses. Some of my favorite gigs include my set with Brodinski, my monthly at Faena Roller Disco, the BloodBath rave curated by InternetFriends, and headlining the most-Miami reggaeton party series El Perreo. Lastly, I can’t wait to perform at iii points once again next year.
What matters most to you?
In an effort to be concise, I am enticed to say that I value individuality and curiosity the most. It can be very intimidating to trust ourselves in such uncertain times, but I truly believe the world would be better off if people were less afraid of trying new things. I’m not a psychology expert, but I know that creativity and happiness are positively correlated. I will always naturally be inspired by our differences, and I’ll never stop indulging in curiosity.
Contact Info:
- Email: alexandra@halffullagency.com
- Instagram: instagram.com/coffintexts
- Other: https://songwhip.com/coffintexts
