Today we’d like to introduce you to Eric Allen.
Between a long life involvement in competitive sports and traveling internationally as a model for over a decade, Eric Richard Allen has had to continuously be in the best shape of his life for the past 15 years. In 2006 he realized that health and wellness was his passion so he decided to go back to school for a second degree in Exercise Science.
Since that time, he has never stopped pursuing the most relevant and up to date information in the health and wellness industry and has completed 20 certifications in a broad number of fitness categories. These include Strength and Conditioning, Fascial Stretching Therapy, Olympic Lifting, Functional Medicine Testing, Hormonal Analysis, and Muscle Activation Techniques. He has trained celebrities, bikini competitors, stay at home moms, competitive athletes and the general population in Chicago, Los Angeles and Miami. His client’s testimonials speak volumes about the results that follow when using his programs!
ERA Fit is Google’s most highly rated personal training facility in Miami with over 150 5 Star reviews.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Building a brand in one of the most competitive fitness markets in the U.S. was not a simple task. Long nights, early mornings, continued re-investment in education, equipment and mentorships have made it a daily grind. Building a team I could trust took the time (five years).
Also, I wanted to do this by myself. I don’t have any partners. I saved money, paid my debts, and built a relationship with banks overtime until they felt comfortable giving me the money I needed. Everyday there is a new fire to put out and a new obstacle to overcome but these are expected when you venture out into the unknown terrain of entrepreneurship.
Please tell us about ERA Fit.
We are a private, highly customized, personal training facility. We make DETAILED nutrition plans, mobility plans and workout plans specifically geared towards our client’s goals. These plans are derived from the leading worldwide authorities on Nutrition, Mobility, and Strength and conditioning.
The name of the system I’ve created that combined all of these programs is called BODY TYPE TRAINING. Over the past five years, I’ve poured over $150,000 into our website and APP so the Body Type Training system is available to our clients in order to ensure that they have EVERYTHING they need to be successful. Lastly, we have the sexiest fitness facility in Miami, come see for yourself. 😉
If you had to go back in time and start over, would you have done anything differently?
Immediately start learning about internet marketing and building an online platform/app when I started training in 2009. I spent the first five years studying training, the human body, and how to get my clients amazing results.
After I figured that out, I realized that I had no idea how to truly run a business and had no web presence. In the next five years, we dedicated to mentorships, business development, marketing strategies and learning about operations. I would have split my time between business and training development right when I started.
Contact Info:
- Address: 51 NE 24th St
Miami FL 33137 - Website: www.erafit.com
- Phone: 630.865.5772
- Email: eric@erafit.com
- Instagram: _erafit_
- Facebook: https://www.facebook.com/erafitness/?ref=hl
- Yelp: https://www.yelp.com/login?return_url=%2Fhome%2FGpKitg7YxGBVIXMLyo-knw%2F&sso=True
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