Today we’d like to introduce you to Giancarlo Petaccia.
Giancarlo, can you briefly walk us through your story – how you started and how you got to where you are today.
I worked as a tv host in Chile during 20 years. And I was always taking care of my looks and my health. I went through a lot of diets and training and I wasn’t able to feel the way I wanted. In my journey through all these methods and diets, I got insulin resistance and irritable bowel syndrome.
I came to Miami three years ago with my family because my wife was born here and she wanted to move here while our kids were young and it was easier for them to learn English. When I arrived, I started studying to be a health coach and also started studying nutrition and at the same time, I began creating the basis if my company Codigo Petaccia.
I discovered how food was related to so many diseases and that it could also help people in so many ways if you use it properly. So I developed a method to teach people how to eat to reach their goals… Specifically, we create a customized meal plan for each person according to their needs, macronutrients, objectives and condition and teach them in the process how to eat.
I started helping a couple of friends who had asked me for advice. And in no time, what was supposed to be my side business became a big company.
After a couple of months, our demand was so high that we had to develop a software in India to help us manage all our clients and still keep the customization and service that we are proud of.
And it was a success! And we kept growing! We give jobs to 9 people now and have helped over 17000 people to reach their goals with over 90% of success.
The pandemic has also made people conscious about what they eat. Overweight and obesity are directly related with our immune system so we are working at all our capacity to help all our clients and people that are seeking for our services.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think I have worked harder than ever in my life, but I’m proud of what we have created and what we have accomplished as a company. Being an entrepreneur is a really difficult work and its a 24/7 job. And the most difficult part of it is to balance your time with your family and with your company. I have two young children (two and six years old) and I try to give them as much time as I can every day… but it’s not easy!
So let’s switch gears a bit and go into the Codigo Petaccia story. Tell us more about the business.
I think what sets us apart is the level of compromise all our team members have. There is a lot of competition in the diet and meal plans business but a lot of them are just “copy pastes” which at the end is a waste of money and time.
We dedicate time to each of our clients to review their forms and conditions and to create the specific meal plan they need in order to achieve what they want. We want them to be successful, we want them to be happy with their results and if that means that we have to work the extra mile with them we do it.
Part of our service is the coaching communication system, which we created to eliminate implementation errors. Most people dont know about nutrition and still have a lot of questions when they start. Being available to answer all of those questions along the way in their plans is the best way for us to keep them motivated and really accomplish what they want.
Has luck played a meaningful role in your life and business?
I don’t believe in luck! I think success comes with really hard work and the strength to keep going and standing every time you fail.
Contact Info:
- Website: codigopetaccia.com
- Email: giancarlo@codigopetaccia.com
- Instagram: @giancarlopeta
- Facebook: @giancarlopetaoficial
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