Today we’d like to introduce you to James Lucas.
James, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born and raised in New Haven, CT. As a kid, I was always athletic and grew up playing sports, such as football, basketball, baseball, and even karate. Once I was in high school, I started to become curious about nutrition and supplements. I wanted to know if what I ate could help make me faster, stronger, and better as an athlete. I started reading the nutrition facts on the cereal box and started reading “Sports Supplement Review”, a book by Bill Phillips. This marked the beginning of my passion for nutrition.
I attended the University of Connecticut and graduated with my B.S. in Nutritional Sciences, with a minor in Nutrition for Sport & Exercise. I worked for Women, Infant, and Children (WIC) for one year as a nutritionist, counseling women of childbearing age on how to eat healthily for child-rearing.
Following that, I started working for Yale-New Haven Hospital, where I trained to become a Registered Dietitian. I worked for the Yale Cancer Center for five years. During my tenure, I had the opportunity to gain an in-depth understanding of cancer, nutrition, and research. While working at Yale Hospital, I pursued my master’s in Exercise Physiology with the hopes of becoming a sports dietitian someday.
I have always had a passion for helping others reach their full genetic potential through the adoption of individualized healthy eating and exercise habits. As a result, I started my own business JLucas Nutrition & Exercise, where I coach people on healthy eating for fitness, weight loss, and general health.
Through social media, I can encourage people to live an active and healthy lifestyle. I had the opportunity to do some modeling and work with a sports nutrition company. I started to build a partnership with music executives and up and coming artists carrying the message of good health and wellness through nutrition and fitness.
In 2018, I was inspired to write and self-publish my first book, “Hip Hop Nutrition Volume 1: A Simple, Delicious, Nutritious Approach for Health & Fitness.” Throughout my life, I have been inspired to pursue my passion for fitness and nutrition. Hip Hop music has also been a great motivator for me and has helped fuel my workouts. Hip Hop Nutrition Volume 1 is my way of giving people a motivating endorsement to eat nutritiously for health and fitness.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road to pursuing my passion has certainly not been an easy one. I believe in the philosophy of “no pain no gain” and that hard work and dedication pays off. You must struggle, learn, and fight through the pain to become successful.
I continue to face challenges every day that I fight to overcome to help my business and passion flourish. You can easily lose your momentum if you don’t stay focused on the goal and go after your passion daily.
At times, your plan may not go as intended. For instance, even when studying to become a Registered Dietitian, I failed the test the first time. I was at risk of losing my job. This is when I had to kick into another gear, figure out what adjustments needed to be made to reach my goal.
At other times, I also believe you have to be realistic. Sometimes, a particular goal you set for yourself may no longer be obtainable. You have to consider what the risk/benefit is. Does it entail sacrificing time from your family, friends, health, sleep, and, at the time, finances? You have to know when to quit, re-adjust, and focus your time and energy into the right pursuit that will make the most sense for you.
So let’s switch gears a bit and go into the JLucas Nutrition story. Tell us more about the business.
JLucas Nutrition is a simple, delicious, nutritious approach to your health and fitness. I have over ten years of experience as a Registered Dietitian. My goal is to empower you to take ownership of your nutrition choices. I would like you to become more knowledgeable about how food can affect your body, health, fitness, and performance.
I offer meal plans that I have personally designed to meet the needs of several different diet choices. In 2020, food culture and preferences have evolved. I have developed an array of evidence-based meal plans to support health and longevity. You can choose a meal plan that best fits your needs, such as Mediterranean, Vegan, Ketogenic, Muscle building or Weight loss.
I also offer one-on-one counseling, so we can create a tailored approach to meet your specific goals and needs. I offer in-depth blood nutrient analysis by Inside Tracker (use code JamesLucas10 to save 10%), where you will receive a comprehensive explanation of specific vitamins, minerals, and foods you should eat to correct deficiencies and optimize blood nutrient levels for better health and performance.
So, in a nutshell, I offer meal plans for anyone looking for quick structure on any one particular diet and one-on-one counseling for those who need a more customized plan to achieve their desired result.
Has luck played a meaningful role in your life and business?
I wouldn’t say that I have had good or bad luck. I have had faith, persistence and pure grit to grind every day. You have to tell the universe what you want, write it down and relentlessly pursue your passion every day. It’s about the network you build and the people you keep around you that will bring you good or bad energy or luck.
Contact Info:
- Website: https://www.jlucasnutrition.com/
- Email: jlucasnutrition@gmail.com
- Instagram: https://www.instagram.com/jlucas_nutrition/?hl=en (@jlucas_nutrition)
- Twitter: twitter.com/jlucasnutrition
- YouTube: JLucas Nutrition
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