Today we’d like to introduce you to Katherine Fleischman.
Katherine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started my company in 2009 when I went to New York and received my Master’s degree from NYU. The backbone of the education I received there, coupled with my internships at Teen Vogue and jobs at various PR agencies, inspired me to start on my own company. I networked at events in NYC and worked with a large artist and fashion designer organizing launch events, inviting various high profile reporters from the city. After opening my New York Showroom in Soho, I decided to go back to my roots and also launch a Miami office. After managing both, I found that Miami had a greater need and niche for small businesses that needed PR on a smaller scale, with a smaller budget and time frame. This has become my bread and butter– launching people and businesses with something important to say and growing alongside them using strategic PR tactics.
Has it been a smooth road?
There are parts of the job that are smooth, and some that are a challenge. The great thing about sticking to growing and shifting your business is that you can mold it to fit your lifestyle. For example, at a certain point, my tiny business was growing bigger than I ever thought it would, so it was time to hire employees and get an office/showroom. One of my greatest challenges has been balancing it all- the employees, the space and the organization of a company, while also securing top PR hits for my clients. After many years of growing my business, I decided to go backwards and work on my own, in order to work more flexibly and freely, choose my own hours, be able to travel and have my own schedule, while also being able to more carefully control the quality and output of work.
Please tell us more about your work, what you are currently focused on and most proud of.
My specialty is securing national, regional, local and community media placements for my clients. This can be in the form of different type of media– print magazines and newspapers, online websites and bloggers, podcasts, radio and TV interviews and more. I am known for getting quick media exposure for smaller clients that are looking to grow on the fast track. I am most proud of some of the campaigns I started with including S’well Bottle, Out of Print and more. I have seen the transformation of a good idea, a good product, or a good service, into an actual movement, and that feeling is beyond words. What sets me apart is the passion I have for writing, finding new angles, and searching for new/trending ways to position my clients and to communicate to the masses.
What’s your outlook for the industry in our city?
I definitely feel like Miami is one of those cities that has a spark and fire to it, with a cultural melting pot of many different interesting people with creative ideas. If someone was starting out, I think NYC is a good jump start point to gain a strong work ethic, and grow thick skin. When ready to launch on your own, Miami is a great place to start. The people, weather and events are a wonderful place to network and share ideas/collaborate. I think there should be more of a movement towards events and speaking opportunities targeting trending topics in our world right now, ranging from the #metoo movement to the rise of CBD products for health-related purposes. We need to create more of a platform here.
Pricing:
- Packages start at $500 per month for PR services
- Events and social media services also available
- I have partners in the SEO, website, photography areas
Contact Info:
- Website: dotellpublicity.com
- Phone: 3054905911
- Email: kathfleisch@gmail.com
- Instagram: https://www.instagram.com/katdotell/?hl=en
- Facebook: https://www.facebook.com/pages/category/Public-Relations-Agency/Do-Tell-PR-972612636134407/
Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
