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Rising Stars: Meet Jay Scarlett

Today we’d like to introduce you to Jay Scarlett.

Jay, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started with my first job out of High School editing videos and commercials, ironically. No one knows I also started shooting portraits and anything I set my eyes on at first either. I developed and understood my camera and lighting over the span of about two years, which helped me understand I had the creative eye to develop nicely composed photos. The private company I worked with then needed product shots which I was picked to do so. I started liking handling a camera more and more. I went out and bought my first camera, which was a Nikon D7000. I shot with this camera a little under a decade. I walked everywhere with it.

Over time, I developed connections and started to combine my passions within my work. I was pretty big in the Stanced Car scene. I curated my style through what I learned shooting portraits and vice versa. Through networking and meeting new people, which is a big part of my story, I ended up shooting for a couple of car pages. The two main ones are StanceNation and RoyalStance. I grew my following within the car scene, met new people, and continued to teach myself.

Everything that I now know with content is all self-taught. I would stay up long nights and attend YouTube University to figure out how to accomplish a certain look within PhotoShop. All of my work gets processed only in Photoshop. I asked many questions through comments and DMs from people on Instagram. My two big inspirations are @williamstern & @Dannybatista, which were humble enough to answer all the questions I needed in order to improve myself. I still have a solid relationship with them. I started learning about off-camera lighting from them and also decided to upgrade my gear.

We are now in about year 11 of my journey and I still have so much to learn. I am now at a comfortable position in the style of the work that I would like to create. I kept persistent and I am always willing to learn. I am currently developing my style for a video currently and I cannot wait to show the world what I have to offer in film.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I wouldn’t say it was a smooth road per say. If you have a goal, obstacles are a must to grow through it. If it were easy, I wouldn’t learn anything. The biggest struggle is the mental game to push through. I enjoyed the learning process. I did it because I am passionate about it. I didn’t do it for the money. Money doesn’t go with you to the grave. Wisdom and experience do, however. The other part of the road is just learning how to develop and establish a business out of it. Those were my main struggles and still, to this day, I am working on learning through it all.

Can you tell our readers more about what you do and what you think sets you apart from others?
I consider myself a visionary. I don’t just take pictures, but I create a vision I had in my head and make it a reality. I can shoot pretty much anything. I try to keep myself versatile and marketable. I do, however, specialize mainly in Portraits, lifestyle, editorial, and commercial work. I can still shoot automotive, landscapes, products, etc. I am currently looking to build my portfolio in Real Estate & Food Photography.

If I were to guess, I would say that I am known for the quality of my work. I am known to produce and build a genuine connection with my subject and come out with magazine/print/magazine type quality work. That is mainly what I envision when I shoot and I am so glad it translates to that, as I’ve heard on multiple occasion.

I am most proud of my tenacity to adapt. I am so proud at how fast I learn certain looks when brought forth. My ability to recreate looks post in Photoshop is also impressive to me. I think that is what sets me apart from others. A lot of people don’t take the time in the fine details with photos. I spend a lot of time in PhotoShop after a shoot to make sure everything comes out as natural as possible, yet it is edited. The average eye wouldn’t be able to look at my photos and know that it is edited.

Alright, so to wrap up, is there anything else you’d like to share with us?
Chase your passion, don’t chase your dreams. I learned that quote from Mark Cuban, the multibillionaire. You can chase your dreams and still be happy, but sometimes our dreams are unrealistic in certain time frames. If you want to do something, do it, and do it with purpose. Don’t let your parents or loved ones steer you away from it. It is okay to fail in life. That is how to learn from your mistakes to grow. Fail forward. It is okay to fail. I personally don’t mind failing and taking the harder path because that is how I learned what I learned today. I know what I want and don’t want.

Also, I know some people are concerned with the fact that I don’t post myself. It is a part of my culture which I incorporated in my business. I was raised not to say anything unless something is said to me. Keep my private life to myself. I personally don’t like the maintenance and territory that comes with up-keeping on social media. I have to use my energy on more things important to me. Mental health is very important and I’d like not to get caught up being on social media all day. I vetted to myself to learn to enjoy current moments. I think people should focus on my work and the quality I can produce instead of who is actually shooting. Just know I can provide quality work. Hence the name “Incognito Media Visions”.

Contact Info:

Image Credits:

All rights reserved to @incognito_jay @niaa321 @erikmartinez1490 @nicolenandia @nayitavp @_rawbody @majesticjade.3 @ryancachola @playerclothingusa @adv1 @sushihadmelike @starbucksthesupra

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