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Meet Wilson Aihara of Green Light Home Care in Northwest Broward County

Today we’d like to introduce you to Wilson Aihara.

Thanks for sharing your story with us Wilson. So, let’s start at the beginning and we can move on from there.
I was born and raised in rural Brazil as a third-generation Japanese-Brazilian whose family was primarily focused on the agriculture business. Little I knew that I would eventually migrate to the US to establish my roots in this wonderful country and experience life in what I still consider to be the Land of Opportunity.

Shortly after moving to the city of Curitiba, in southern Brazil, I began practicing gymnastics and became a member of the national team – that’s when my experience with international travel began. I came to the US in the late 1980’s representing Brazil at the American Cup and was then offered an athletic scholarship to attend Northern Illinois University. After completing my BS in Computer Science and an MS in Management Information Systems I moved to the Chicago suburbs and began my professional career in the consulting industry serving large corporations, first as a business analyst, then as a software developer, project manager, and account manager.

The majority of my projects were focused on Customer Relationship Management (CRM). From CRM strategy to computer telephony, to call center operations and vendor selection, I’ve done it all. Putting the customer at the center of businesses and finding ways to better serve clients was always fun and critical to the success of any business, and still is.

Since CRM is relevant to all industries, I had experience across a variety of companies, from leading financial services, to large manufacturing companies as well as healthcare organizations. I eventually began focusing my career on healthcare and led many innovative projects in the field, including one that earned us a Gartner Excellence Award.

That particular project involved the deployment of a software solution that combined the latest in computer telephony, speech analytics, and behavioral science – the solution basically used speech analytics to determine the personality type of the caller to route calls and guide the call center representative on the most effective way to resolve issues with any particular caller and avoid escalation. During that period I also managed to complete my MBA at Northwestern University, where I met some of the brightest minds and built some great friendships.

Eventually, I accepted a position with a large healthcare company where amongst other things I built an internal consulting business that by the time I transitioned out, was generating the equivalent of $19 million/year in revenue. After the company acquired a leading healthcare system in Brazil in late 2012, I saw an opportunity to expand our consulting business internationally and became engaged with the initiative – I was asked to move back to Brazil to assist with the integration of the newly acquired company while I looked for ways to expand our consulting services.

Upon returning to the US, my wife (Rose) and I came to Coral Springs (Northwest Broward County) as my family always enjoyed spending vacation time in South Florida. Our intent was to stay here temporarily until we figured out where to go next, but we then realized that we actually wanted to write the next chapter of our lives right here in Florida. My wife spent many years working at a regional hospital in Geneva, IL and we both saw an opportunity to join forces to build our own healthcare business that would allow us to use our healthcare expertise, international contacts, and leverage the changes in the US demographics, in particular, South Florida.

We decided to open High Water Mark Capital Inc., a consulting and investment firm to seek global resources and invest in key growth areas within the US healthcare and health-related industries. As part of our business plan, we created Green Light Home Care as a subsidiary focused on elder care – Its mission is to serve as a trusted partner to help families and individuals in need of support with day-to-day self-care activities. Such support includes providing direct professional and paraprofessional home care services as well as guidance to help clients leverage other available resources in the local communities we serve. Our ambition is to become a major Home Care business that offers a unique franchise opportunity to tackles two of the most pressing needs in the US:
1) Job creation – New franchise locations will hire local administrative staff as well as professional caregivers such as RNs, Certified Nursing Assistants, and Home Health Aides.

2) Assistance to the growing senior population – We’ll help expand access to high-quality caregivers that will help the elderly and their families.

Some of key milestones achieved so far include the following:
– In June/2016 we obtained our license from the Agency for Health Care Administration (AHCA).
– By late-2016 we had a full administrative and field teams in place.
– In February 2017, we began serving our first clients in Broward County.
– By mid-2017 we became a Medicaid provider.
– In 2017, we began promoting our brand as a potential investment option to individual foreign investors.

Green Light Home Care will soon launch a Crowdfunding Campaign that allows individuals to invest as little as $100 in its business to help solidify operations in Broward County and expand services to Palm Beach and Miami-Dade.

My wife Rose and I have two kids and we love life in Florida. We want to use our knowledge and expertise not just to develop a good business in South Florida, but we also want to give back to the local communities we serve. Toward that end, I became a member of the Economic Development Advisory Committee for the city of Coral Springs and I’m also an active ambassador for the Regional Chamber of Commerce. We see a great potential for South Florida and we want to do our part to develop it into a major hub for businesses and a great place to entrepreneurs and families to raise their kids.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Although the elder care market is growing fast, competition is intense! Being a new agency, getting Green Light Home Care to stand out has not been easy. Establishing relationships with referral sources (physicians offices, Assisted Living Facilities, and Adult Day Cares, amongst others) has not been straightforward. It’s a process that’s taking time but it has been rewarding to find partners working towards a common goal: helping the elderly segment of our community age with dignity in the safety and comfort of their own homes!

Green Light Home Care – what should we know? What do you guys do best? What sets you apart from the competition?
We send our highly professional field employees (Registered Nurses, Certified Nursing Assistants, and Home Health Aides) to the residences of those who need assistance with personal and companionship care.

Teamwork is what sets us apart. We work closely with family members, physicians, social workers and/or case managers as a team to establish a custom care plan, and we utilize the latest innovations in business and technology to ensure we are delivering the best possible care to our clients. One example is the use of an online portal (also known as the “Family Room”) that allows authorized family members and healthcare providers to monitor and contribute to the services delivered to our clients, even when they are thousands of miles away.

What is “success” or “successful” for you?
Personally, I’m successful every time we’re able to make the life of an elder citizen (or an adult with disability) better by allowing him/her to live a safer, more comfortable and independent life because of the assistance we provide. As a business, we need to be able to make this happen in a sustainable manner and we need to be able to successfully engage the individual investors outside the US and show them that investing in a good cause in America also generates good financial return.


  • Our prices vary from $13.56/hour to $22/hour based on the complexity the case and the availability of financial assistance

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