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Meet Veronica Romney of LoSoMo in Boca Raton

Today we’d like to introduce you to Veronica Romney.

Veronica, can you briefly walk us through your story – how you started and how you got to where you are today.
Hi! I’m Veronica a.k.a. V and I’m a full-time SEO nerd, a wife and mama of 2 and a Florida native. I founded LoSoMo with my husband. Losomo is a digital marketing agency based in Boca Raton that focuses on quality work and refreshing, empathetic client relationships. Building a business in my blood. Both of my parents are entrepreneurs and from a young age, I watched them start a small business out of our garage and grow it into a successful company. Ever since, I’ve always been drawn to entrepreneurial stories. I have this deep desire to create an environment where we can cultivate our own future leaders and help great people. My husband, Scott, also came from an entrepreneurial family background. We both always knew that we would start and run our own business someday, and here we are. So, when I’m not wrangling a business and two kids, I love speaking on different marketing stages about digital marketing, running a company and being a woman in the business world.

Has it been a smooth road?
Our biggest challenge has proved to be finding the right people to help us build our dream and I think it’s something a lot of service-based start ups struggle with. When you are delivering a service to your clients, you are only as good as your people. Even if you are offering an outstanding, unique and quality service, if your people aren’t behind it or aren’t unified, it can be difficult to be successful.”Even though it can be difficult when revenue is tight, investing in good people and quality training has proved worthwhile. Always having a backup and never relying on one software, one person, one method, etc. has helped us to overcome many challenges that small start ups face. I have to pause and remember that there is opposition in all things. Creating something great shouldn’t be easy or else, everyone would already be doing it. Building a business is a constant cycle of two steps forward, one step back. Accepting and understanding that the path to success comes with many ups and downs has kept me motivated when times are tough and clear solutions aren’t readily available. Learning to bounce back has helped our steps forward far outweigh our setbacks.

So, as you know, we’re impressed with LoSoMo – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
LoSoMo is a digital marketing company that believes in the underdog and focuses on helping local businesses grow, all while using up-to-date and ethical strategies. Not all digital marketing is created equal and we use the latest tools and techniques, extensive keyword research and user knowledge and a full range of tailorable marketing services to ensure that your customers hear what you’re trying to say. We get it, so you don’t have to. Our knowledge, our approach, our care and our people. These are our four core focuses and we strive live and breath them as a company. We really really know our stuff and everything we do is numbers and data based—no fake meaningless guarantees. Our millennial thinking and empathetic customer care is refreshing. Our people IS EVERYTHING. We are down-to-earth, kind, approachable nerds. We know when to have fun but always in a respectful and professional manner.

Let’s touch on your thoughts about our city – what do you like the most and least?
We work 5 minutes from the beach and in part of the country where it never gets colder than 40 degrees. So, what’s there to complain about! 😉 The hard thing about living in Florida, is how seasonal it can be. We experience a lot of winter birds coming down during specific months of the year so, in addition to holidays and summer vacations, our normal business cycles get thrown due to the influx of seasonal residents.

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