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Meet Veronica Beach

Hi Veronica, please kick things off for us with an introduction to yourself and your story.
I’ve been producing content for nearly 20 years, my particular job is very niche, I produce commercials and content on behalf of the Advertising Agency, I’m what one would call an Agency Producer. In addition, I’m a Partner/Co-Founder at poolhouse, which is a community for producers. I started off very traditionally in Hollywood, CA working in the mailroom, working my way up through the Film Industry for Executive Producers specializing in development. My interests in production grew strong, I wanted to know HOW to make films, I wanted to be closer to the talent i.e., the directors, editors, sound engineers, I wanted to actually make the film, not the deal. Over time, switching back and forth between production and more executive type jobs in production, I finally found the role of the agency producer where I am today.

I lived bi-coast between NY and LA for many years, a short stint in Iceland and eventually landed in Sao Paulo, Brazil for 2.5 years to help open up a small Ad Agency with the Founders called DAVID. I opened and grew their production department from 1 person to dozens over three countries, helping to win over 100 Cannes Lions amongst other prestigious awards. One year ago this December, I resigned in order to re-launch a collective of producers I had founded back in 2006, called poolhouse. Poolhouse is a unique platform that connects producers to one another through chat rooms, along with job searching and providing valuable resources and information. I got to where I am today by doing the work, there was nothing lazy about getting here, no one gave me anything, I had to work hard on the details.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has definitely NOT been a smooth road, I’ve had every bump and obstacle possible thrown in my path. I moved to Brazil to help build an ad agency while not speaking the language nor having any friends or family around me. I have been on some of the most intense productions ranging from Olympics to Super Bowl, Global Launches and anything that could go wrong on a production has gone wrong. I’ve gained strength through obstacles. My specialty is to pivot and problem solve. When there is a problem, I am the fixer, so anyone who is a fixer leads a challenged life because people around you know you can solve whatever the problem is. It’s a gift and a curse. I’ve suffered many years with severe depression triggered by multiple traumas and two years ago took a six months sabbatical from work to go into an outpatient treatment center in Malibu, CA to fight it. I recommend to anyone suffering with mental health issues to get the help they need, it saved my life and gave me the tools to survive long into the future.

Appreciate you sharing that. What else should we know about what you do?
I am the Co-Founder and Partner at the poolhouse and an Agency Producer. I produce tv commercials, branded content and connect producers. I am most known for some of the campaigns I’ve produced as many of them are the most awarded in Advertising, I’m also known as a connector and a fixer. I am the most proud of those that I have taught along the way to produce, they are my legacy and watching them grow and go off into the industry brings me more joy than anything else. I think what sets me apart from others is my fight, you will never see me give up, you may think I have back down, but the reality is, I’m just taking a different route in.

So maybe we end on discussing what matters most to you and why?
My family and my boyfriend, which is coupled with my mental health. I learned the hard way that I needed to put myself and my life first. I almost died a couple of years ago during my battle with depression, I hid my suffering behind my work. I still get sucked into projects and my job, but at the end of the day, it’s just a job…

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Image Credits
The photo of me standing along, with winter down black jacket to camera was taken by Oscar Winning Director, Kathryn Bigelow “Hurt Locker”

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