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Meet Vanessa Guerrero

Today we’d like to introduce you to Vanessa Guerrero.

Hi Vanessa, we’d love for you to start by introducing yourself.
Although I have been a Floridian for over 19 years, I was born and raised in the beautiful city of Caracas-Venezuela, so it’s safe to assume my heart belongs to tequenos and the mountains of El Avila. I currently reside in the sunny city of Fort Lauderdale, Florida where I enjoy quality time with my husband and family, laughs with friends, music hunts, fashion sprees, craft beer discoveries, wine tastings, and cuddles with my fur child, Rocket.

The idea of starting Alternatively Chic started when I was finishing college back in 2015. I studied Fashion Merchandising and I knew that I wanted to write about fashion and everything that had to do with the industry. I knew writing would always be part of my life since my first career choice was to become a music journalist, work for AltPress Magazine and live out of a suitcase to follow bands all over the world.

Soon though, I found myself admiring the craftsmanship and intriguing fashion industry, and I knew that is where my heart truly belonged. Fashion is my inspiration every day since that is the perfect way people can express themselves without saying one word. Besides writing, I love to style and create different scenarios with clothes. I love to mix and match and always go the extra step. At the end of the day, if you don’t take those fashion risks, you will never find your true style. You can also catch me writing for the NYC-based Fashion 360 Magazine, where I dive into the latest news and trends in the fashion industry.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
The road has been smooth for the most part, but my biggest struggle has been finding time to develop my vision even more. Up until a month ago, I was working in a very demanding job. I was out the door by 7:30 AM and would not come back home till 6:00 PM or later. Not giving my blog as much time as I wanted because of work became a big obstacle because, by the time I got home, it was hard to leave work behind and get the creative juices flowing. While I do not have kids yet, balancing a full-time job, a blog, getting some exercise, a social life, and being a wife has also been a struggle. However, I have also learned there is nothing you cannot overcome if you have a great support system, which in my case is my husband.

Appreciate you sharing that. What else should we know about what you do?
My blog, Alternatively Chic, specializes in fashion, but it has a kick of craft beer, wine, and music which are my favorite things! I write a lot about fashion trends and what is happening in the industry, but I like to talk about fashion in a practical way. I want to convey that fashion is not intimidating, and I want my readers to understand that anyone can look amazing without breaking the bank. While I believe everyone’s dreams (or maybe just mine) are to wear Chanel from head to toe, we do not have to have Chanel money to look like a million bucks. My goal is to inspire my readers to look outside of their box and mix colors, prints and take everything one step further.

One thing that sets me apart from the rest is that I love to demonstrate how to repurpose everything you already own. I want to show my readers there is beauty inside their closets and that buying clothes at thrift shops, local boutiques and reusing their clothes is the way to go. I show my followers many of my outfits with repeated pieces, and there is no shame in that! To prove my point you don’t need to spend all the money to look the part, I am proud to say I was featured as one of Buzzfeed’s Best Dressed during NYFW Fall 2019 while wearing a dress I bought at a thrift shop that only cost me $10! I accessorized it with things I already owned and it was a total success. I love to play with my style to showcase my vision, and I am a strong believer we can’t put in one style box, as we are constantly evolving.

While I still have a long way to go, many things to learn, and new ventures to explore, I am very proud of where I am, and I am ready to kick things up a notch!

Do you have any advice for those looking to network or find a mentor?
Finding a mentor and networking, in general, are so important because you have to think that every person you meet could result in a partnership, collaboration, and friendship.

I don’t particularly have a real-life mentor, but I am certainly inspired by women like Rachel Zoe, Katherine Power, and Hilary Kerr (brains behind the WhoWhatWear empire!) Following the journey of such strong and successful women has set the tone for my goals. So even if you do not have a 1:1 relationship with a mentor, my advice is to at least find one person who inspires you and pushes you to follow your dreams!

Contact Info:


Image Credits:

Hiram Guerrero Curtis Pan L&V Photography

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