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Meet Vanessa Barthelmes of The Socialite Media in Jacksonville

Today we’d like to introduce you to Vanessa Barthelmes.

Vanessa Barthelmes is an innovative strategic Digital Marketing Specialist. Representing Bondi, Australia, Vanessa got a degree in Business Marketing at the University of Technology in Sydney. Vanessa traded the Bondi sands for the likes of California when she was offered an international business scholarship at San Francisco State University. Before her career, she traveled the world for a decade as an international sports model. In her more serious business days, she was the National Operations Manager for the largest hair and beauty franchise in the southern hemisphere before moving into the digital media space fusing her skills in Marketing, Media, Events and Art Direction. She has established multiple projects on health and well-being in the social enterprise sector and ran her own business illuminated life for over five years. Vanessa has now settled in the endless summers of Florida and resides there. She loves volunteering, performing acrobatics and aerial arts 10 feet in the air, everything to do with dogs and has a mean split.

Being an entrepreneur from an early age, I started my own businesses at the age of five. It was something that had always come naturally to me. “Being a creative individual, it has always been hard for me to fit into one position. I like to see the whole process and how things interconnect, doing the same repetitive process has never been able to keep my interest. I am constantly deconstructing rebuilding and re-evaluating.” This is what keeps me going.

The Socialite Media happened quite organically. I am the type of person who always loves to share my knowledge and help my friends. Being an entrepreneur, I naturally engage many other entrepreneurs around me. I have a keen interest in Digital Marketing and Content Creation and am always learning and investigating new ways to engage and build communities online. Many people think of Social Media as spamming a message out to millions of people, but that has about as much etiquette as a door to door salesman. Social Marketing is all about networking with the right pockets of people. Once I found success with my own accounts, I began helping out my friends with their businesses. The feedback was overwhelming as to how I had helped improve the levels of reach to customers and increased sales. From there my business skyrocketed.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Our first big influx of accounts being over 200 in one week! We had to upgrade our server twice and it brought a whole new world of technical challenges I had never dealt with before.

The second big challenge was that I was hospitalized for two months in our business start-up phase so that made customer service difficult.

Please tell us about The Socialite Media.
The Socialite Media is all about Digital Marketing and how we can align a digital strategy with your current business goals. We pride ourselves on thinking differently. We design a blueprint to direct the flow of traffic resulting in complimenting actions based on your companies goals. This strategy can involve, website development, lead page development, marketing automation, search engine optimization, social media, online traffic segmentation and so much more.

Any predictions for the industry over the next few years?
Automation will increase and the levels that we can track our target audience. With the digital area allows us to really drill down and reach a highly targeted audience.

Contact Info:


Image Credit:
JJS Adrien

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