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Meet Trailblazer Gigi Carballo

Today we’d like to introduce you to Gigi Carballo.

Gigi, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always been a creatively-inclined person. From music & art to fashion & writing, it’s always been important for me to find creative outlets I can use to express myself and my message.

Over the years, as social media has grown into an integral part of our society and generation, I became more and more interested in the power of social media and how it translates into expressions of people and brands.
I stepped into the world of marketing and became a social media manager, deeply interested in the “science” behind representing a brand online and how every aspect is important when it comes to showcasing yourself and/or your business.

While that is my “9-to-5” “pay-the-bills” job, I could never leave behind my love for fashion, lifestyle, and writing, so I recently shifted some of my focus to my own social media platforms and how I can use them to express my passions and experiences. As someone still on the road to creating a life and name for myself, I’ve decided to begin sharing more content that showcases all aspects of my day-to-day as I work towards my goals, hopefully finding an audience that relates and can have some sort of take-away from me and my experiences as a 19 year old female entrepreneur living life in Miami and chasing some big dreams. 🙂

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I faced many challenges early in my life. Experiencing an unstable childhood and struggling mentally as a result, I’m deeply familiar with intense anxiety and feeling as if the world is against you. But as time has passed, I’ve come to believe that everything happens for a reason and struggles are made to build strength and perspective. This applies in all aspects, personally and professionally. There are always going to be struggles in life, they are inevitable, but no matter how big or small, these bumps in the road can always be seen as opportunities to learn, grow, and build resilience.

Choose to see the good in everything.

Alright – so let’s talk business. Tell us about your business – what should we know?
I don’t think I’ve ever been able to say there’s ONE specific ‘thing’ that I do. I have many passions that seem to always find a way to connect and make me who I am.

Social media marketing, modeling freelance, fashion & lifestyle blogging; these are all integral parts of my life and parts of me that I’m proud of.

I think one of the beauties of social media is being able to connect the things you love in a way that makes sense and is creative and fulfilling while being able to share that with the world and people that resonate with it.
That gives everyone a chance to share their individuality and that’s what I love most.

Personally, it’s combining the business mentality of social media marketing with the creative and expressive side of myself and the things I am passionate about creating.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well-positioned for?
I think that we all create opportunities for ourselves and there is even more of a focus on women and our true power as a community today. The ability to connect with other women and support each other in so many ways I believe opens a new level of doors, especially in this digital age. The access we have to resources and inspiration provides an interest in a strong community of women that in itself, has become a niche market and huge source of growth for women and women in business.

Contact Info:

Image Credit:
Suzanne Delawar, Katie Lopez, Amanda Meana, DLC Innovation, Wendy Sosa

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