Today we’d like to introduce you to Tiffany Dominguez.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started taudrey eight years ago, on the carpeted floor of my bedroom inside my parent’s house. I’ve always been great with my hands and loved crafting, so as I worked in the realms of marketing and fashion. I began making jewelry, for myself and loved ones, as a hobby. It was when I started getting special requests for my pieces that I realized, I could turn the pastime into a business. This all happened during the e-commerce boom and with the help of my then-boyfriend-now-husband, Javier, I started taudrey.com. I remember my first online sale like it was yesterday.
For taudrey’s first few years, I ran the company out of my apartment. I was fortunate enough to experience steady growth and opened up a showroom in Coral Gables (we call it The Jewelry Box!) in 2015. We now have a team of seven great females (including two interns) and ship our taudrey pretties to customers across the country and in Canada.
Has it been a smooth road?
I don’t think the world of entrepreneurship is ever smooth. It’s a wild ride. But an amazing ride! I have surely experienced struggles along the way, from working with insufficient vendors to experiencing mismatched business relationships. You live and you learn what’s best for your vision, business and team. And as the company grows, so do the struggles. Growing pains are real! But, I am grateful for every struggle, as they’ve shaped me into the business woman I am today and taudrey into the company it is today.
We’d love to hear more about your business.
Taudrey is a handcrafted, personalized jewelry company specializing in ultra-dainty and feminine pieces. We are predominately e-commerce based yet have a showroom in Coral Gables where local customers can shop, order custom pieces or just come hang with us.
Each and every taudrey pretty is crafted and personalized by hand, with no modern technological equipment used. We take great pride in offering jewelry with meaning, as our pieces allow opportunities to express personal significance in style through sleek personalization. We want women to be able to stylishly celebrate what means the world to them, from the name of a loved one, to a special date or even a #favoritehashtag. We believe that jewelry should be personal and our “make it personal” slogan is a nod to this belief, as well as our handcrafted approach. We also take great pride in and are often recognized for, our customer service and the love and attention that we pour into every piece and offer every shopper.
Our best seller is our Gold Autograph Plate and believe it or not, the style was my very first design. The pretty necklace offers a gold-filled, handcrafted plate/bar that can be hand stamped with a name in a selection of fonts. Other favorites include our Destiny Necklace, which presents two (or three) heart-shaped charms that can be personalized and styled off center and our Fashionista’s Diary Set, which offers three bangles (one gold, one rose, one silver) that can be heavily personalized.
Is our city a good place to do what you do?
While I may be biased (born and raised in Miami!), I believe the city is a great place for a multitude of businesses. There is such a mix of cultures and ideas here. It’s a beautiful place to live and create, all in a vibrant setting.
At taudrey, we embrace Miami, both in our designs and relationships, always striving to support and collaborate with other local businesses and influencers.
As far as advice to those starting out, I don’t think the city matters as much as does passion, hard work and commitment to craft.
Who else deserves credit – have you had mentors, supporters, cheerleaders, advocates, clients or teammates that have played a big role in your success or the success of the business? If so – who are they and what role did they plan / how did they help.
While I started this company alone, I’d be lost without my amazing team. We’re a family and I love each member of my team (we lovingly refer to ourselves as the #taudsquad). This year, as I have prepared for the birth of my first child, I was extra grateful for all of their love, hard work and support. And since the very first days of taudrey, my love, Javier, has been by my side, always serving as my biggest cheerleader, toughest critic and unpaid web developer. He constantly pushed me to be better and I’m so grateful. Additionally, my amazing parents, family and friends have all offered immense support throughout the years, always stepping in when we need help, from working events to gift wrapping during the busy holiday seasons.
- All taudrey items are presented below the $100 mark
- Address: The Taudrey showroom (The Jewelry Box)
147 Alhambra Circle, Suite 240
Coral Gables, FL 33134
- Website: https://www.taudrey.com/
- Phone: 7866007009
- Email: firstname.lastname@example.org