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Meet Tania Torrez of TXT Studio in Coral Gables

Today we’d like to introduce you to Tania Torrez.

Tania, please share your story with us. How did you get to where you are today?
I am an immigrant who came from Colombia when I was eight years old. We initially lived in the Bronx, NY, and moved to Miami after 9/11. I was raised by a single mother of three – I’m the middle child.

My mother worked and studied for as long as I can remember in order to better herself and give us a better life. When I was 12 years old she opened a cleaning company that was successful until the 2008 recession. My siblings and I would help out by cleaning new construction homes every weekend.

I started volunteering at my church for the television ministry when I was 14 years old. Back then I was only assisting, but eventually began to learn about cameras and how to use them. Soon enough I was asked to direct the camera crew and I absolutely loved it.

I met my husband through the ministry. He signed up to work the cameras and we got married when I was 18 years old. We’ve been together for over ten years now.

Eventually, I went to film school and began to get paid for working in film. I moved on from directing my church’s TV ministry in order to take on any and every job that came my way for production. I worked in production assisting for several films and TV shows that were filmed in Miami.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Working in film is both exhausting and exciting. There’s something so special about learning all of the technical aspects that go into creating visual content and putting them into practice. I didn’t come from a wealthy background. I attended Miami Dade College, School of Entertainment, Design, and Technology and was able to afford that by working a fulltime job. I completed my degree and went on to more serious roles in the production field. Pretty soon I learned that I had a disadvantage – I was a woman in a male-dominated world. I had to work twice as hard and prove my worth every single day. Many positions I held required working my way from the bottom up.

The last company I worked for was a motorsport company based in Miami. I was recommended by someone who met me when I was a director for a previous company. Although I was obviously overqualified to fill the position of Production Assistant, it was the only one available. I took it, edited daily, ordered food, scheduled programming, and so on. A year later, the opportunity came for a promotion to Associate Producer. It wasn’t offered to me. Of course, I along with another PA was asked to train the prospective Producer Associates (our future bosses!). For some reason, they hired five different people but none of them were good enough. Eventually, I asked to meet with my supervisors and requested a chance at the position. I was more than capable of handling the responsibilities. They agreed and promoted me.

I was asked to move to the corporate office in Miami and as I was getting transitioned, all of my team in our other office were laid-off. I had to start over with a new team. It wasn’t easy but I was blessed to still have a job. More challenges came my way and exactly a year later I asked for a promotion to Producer, only to find out they already had plans to lay-off everyone.

At this point in my life, my only choice was to desperately look for work. I applied in other states and to any position opening in Miami as an experienced Associate Producer. I never heard from these applications. Then I started applying as a PA all over again. I went to many job interviews that asked why, with my experience, was I applying for an entry-level position?

How was I supposed to explain that?

After many discussions with my husband, I decided to give freelancing a shot for a while. I put my name out there, offering services such as video editing and video producing for social media ads. Clients came and my workload got higher and higher, so I knew that this was what I was supposed to be doing. But I decided to do things differently – I wanted to give women a chance at these positions first.

Today I own an office in Giralda Place, Coral Gables and have a team of freelance women who are always available for work. We hope to one day become a powerful, female-only production team.

TXT Studio – what should we know? What do you guys do best? What sets you apart from the competition?
I have a video production company; we do any and everything that involves video and photography. Live events coverage, interviews, documentaries, films, music videos, commercials, ads, live sports coverage, photography, video Editing, motion graphics, and more.

We are a team of women who all have Bachelor’s degrees in Film and are experts in our fields. My turnaround times are quick and our communication with clients is always open.

So, what’s next? Any big plans?
Right now, we are preparing to film a few short films and bring them to a variety of film festivals. But our dream is to make award-nominated films, to make changes in the industry, and to educate others about real-life challenges through film stories and documentaries.

Contact Info:

Image Credits:
TXT STUDIO, Thanh Tran, Tatiana Toruno, and Urban Seed

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