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Meet Susana Fuertes of Enamor Creations in Fort Lauderdale

Today we’d like to introduce you to Susana Fuertes.

Thanks for sharing your story with us Susana. So, let’s start at the beginning and we can move on from there.
My story is the product of my happiest early childhood memories in my home country of Lima, Peru. I remember being at my grandmother’s side while she arranged her roses from her rose garden. My loving grandfather would shower her with additional roses every week. In January 2017, I took these fond memories, along with my passion for flowers and love for art to begin my company, Enamor Creations LLC. Enamor Creations is an innovative, luxurious floral boutique where love and nature connect to create a masterpiece. All of my pieces leave a long-lasting impression. What pushed me to be in the position I am today was not only the childhood memories but it was the heartbreaking experience of witnessing the rose garden that gave me the purpose drift away. As my grandmother was suffering from Alzheimer’s’ disease, she could no longer take care of her rose garden. My hope was to not only keep her memory alive but keep her rose garden intact. After doing intense research, I found an old, nontoxic, and natural technique of preservation that has been discreetly used to preserved flowers to decorate royalty’s most prestige and luxury castles and homes In Europe for decades.

This preservation method allows roses to look and remain fresh day after day, year after year, for over a year without the need of water or maintenance. Our roses are derived from the best fair-trade rose farm located in the luxurious volcanic area in Ecuador. This area is known to have the strongest and most exotic roses in the world. We specialize in using an eco-friendly plant-based and nontoxic formula to make roses last for a long time. Slowly but surely, Enamor Creations has grown and become well known among the most successful family-owned businesses and beautiful homes in South Florida and nationwide. We are the solution for rose aficionados, businesses, homeowners, and gift-givers. Our luxurious preserved roses and fresh cut floral design creations turns a traditional gift into a piece of art that will cause long-lasting impressions and memories. All our creations will make any place look beautiful and any person feels happy all year long.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting a business from scratch with no experience or business background hasn’t been a smooth road. Fortunately for me, my passion and family have supported and motivated me to keep hustling. Being a small business owner has guided me to meet wonderful people and build beautiful relationships between clients and fellow entrepreneurs. Having to play different business roles at once has been challenging because I give my best at everything I do and that requires me to invest a lot of time. I started being the designer, marketer, delivery person, website developer, and photographer. You name it and I have done it. Now I’m starting to delegate some of those roles to others. This leaves me with more time to design the floral art creations and handcrafting the perfect gifts. Creating will always be my favorite part. I have also been educating people, teaching them that their flowers can now last for months even years.

However, this has been challenging because many people think is too good to be true. What I have learned throughout my experiences is that building a relationship and personal interaction has helped me gain people’s trust. Letting them have a taste of the knowledge that has been built in my head over the time. As anything good in life, it requires passion, time and perseverance to accomplish your goals. I am a stronger believer that if you stay true to yourself, to your business and to the people; nothing is too hard to accomplish.

Please tell us about Enamor Creations.
Enamor creations is an innovative eco-luxurious floral art decor boutique and gift shop. We offer a great variety of exotic fresh cut and real preserved roses and flowers. We offer a great variety of classic and nontraditional floral vases, plus an exquisite color palette of roses and flowers. Our roses derived from the volcanic area of Ecuador, where the biggest and strongest roses grow. We are proud to bring our clients; unique and customized floral creations based on their styles and preference of fresh cut flowers or preserved roses. From DIY floral workshops, wall art, windows display, interior decor, wedding bouquets, centerpieces, corsages, boutonnieres and rose bears, we provide high quality and unique products. Our clients tell us their vision and we bring it to reality, or they just leave the creation on our hands and we never disappoint. Our clients’ happiness and satisfaction is our number one priority.

What also sets us apart is we love to constantly innovate. We pride ourselves in creating long-lasting impressions and memories one rose at a time. What I’m most proud of is that my company is in collaboration with my party and event planning company “Live Kindly Events LLC”. We support nonprofits organizations by hosting local floral workshops at nursing homes, animal sanctuaries and other nonprofit organizations to help spread love and kindness. Our goal is to have our creations be a part of people’s special moments and help their memories last longer. We spread happiness and love with our creations. Growing up, I wanted to become a scientist to find a cure for Alzheimer’s and for that reason aside from hosting floral workshops to help nonprofits, we also donate a percentage of our sales to the Alzheimer’s Association in memory of my beloved grandmother Mercedes Olaechea. Seniors and caregivers in Florida will enjoy special perks for choosing my company.

If you had to go back in time and start over, would you have done anything differently?
Nothing! I believe that things happen for a reason. I can’t lie and say that I wish I didn’t start earlier in life, but I know that if I did, I wouldn’t had experienced all the trials and tribulations that make me who I am today. I wouldn’t had met all the amazing entrepreneurs and clients that I currently have in my life.

Contact Info:

Image Credit:
Eliana Mor

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