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Meet Shawn Caldeira of PRSNLTY

Today we’d like to introduce you to Shawn Caldeira.

Shawn, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Personality, also known as PRSNLTY is an ever-growing brand. It is aligned with the founding members lives so we have been carrying it with us for at least 7-8 years now. We started the company as Personality Fits, and have now evolved to PRSNLTY. We dropped the Fits and vowels for simplicity. We design, print & ship all in house. A very DIY brand. The brand started in High School with myself, Imani, Joe and Nick. For a couple years it was a lot of trial and error and really understanding fashion, streetwear to be specific. We learned, grew, sacrificed a lot of time, but it’s paying off now. Learning more about printing, branding and just running a business has been a joy ride. Commitment to the brand is what really keeps us alive till this day. My whole life is based off this brand so I really make it an initiative daily to move forward and grow. I have always put 60,70,80% in but now I’m really giving my full 100% attention and it’s great to see an idea come this far especially with all the support.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
We always wanted to showcase something real and genuine, that makes things difficult because society really has a certain way of viewing things, such as hype and trends. Our vision was probably one of the most difficult things to showcase because if no one is really buying your stuff it means the vision isn’t clear. After really understanding what the brand really meant and potential it had we really started to break it down. It’s all a formula and once its figured out, opportunity rises.

So let’s switch gears a bit and go into the PRSNLTY story. Tell us more about the business.
PRSNLTY is a streetwear brand from Broward County, Florida. We specialize in printed tees, long sleeves, hoodies & headwear. We are known for being a creative, self-made brand. We use many colors, color is life. My favorite part of the company was creating it with close friends and bringing us closer. Now that the brand is beginning to pop its dope to be with the people you started with. It makes us more authentic and genuine when we create because we all know each other so well.

What sets us apart from others, we are a true and honest brand. We care about our supporters and we’re more focused on putting out classic/timeless pieces more than anything.

Has luck played a meaningful role in your life and business?
I personally don’t like looking at things as luck. I take it as blessings and lessons. I do believe luck is a factor in business just to get you a bigger opportunity but so far, I just have been lucky enough to still produce this line and watch it grow more and more each year.

Contact Info:


Image Credit:
Keiron Kersting
Shawn Caldeira

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