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Meet Sergio Andrés Mendoza of Pharaoun Cocktail Rings in Key Biscayne

Today we’d like to introduce you to Sergio Andrés Mendoza.

Sergio Andrés, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My wife Sarah’s battle with breast cancer inspired me to create Pharaoun Cocktail Rings to honor the women in my life. Mortality has a way of crystalizing what is important, and after ten years in software and startups, I realized that I expected more of myself. I loved software development, but I believed I was capable of more and asked myself the important questions: what should be my personal mission?, how can I be my best self? and what should my legacy be?

I was very much shaped by the powerful women in my life, and I believe that all women deserve to be honored. I find that in the chaos of every day, women forget themselves, their strength, their beauty, and their independence. My hope is that each of my rings inspires the woman wearing it to be the best version of herself.

Sarah died in 2017, and in the following year, I did something radical: I gifted rings to hundreds of women, and in spite of designing each of my rings, I never chose a ring for a woman.

A cocktail ring is not like other jewelry. Beautiful, yes, but more importantly, a cocktail ring should be personal, and the best cocktail rings symbolize your relationship with yourself.

My hope is that each woman falls in love with one of my cocktail rings, not only because of its design but because it represents a part of them that they love. Maybe it reflects a part of them that they don’t see often but want to be reminded of. Maybe it is their greatest strength. Maybe it is the person they want to be. The choice is hers.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I lost my wife Sarah in 2017 and my only sister Beatriz in 2018. I miss them both every day, and I created Pharaoun as a way to honor them.

So, as you know, we’re impressed with Pharaoun Cocktail Rings – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I am just getting started with Pharaoun Cocktail Rings. My goal is to make women feel stronger, more beautiful, and more independent when they wear my rings and be a better version of themselves. There are about a thousand women with my rings today, and I am excited to share my rings with many more.

As to the future, I believe that I will always focus on cocktail rings. Their meaning and symbolism to a woman is too important for the world not to have someone championing them. I hope that I can be that champion.

How would you describe the type of kid you were growing up?
Some of the fondest memories of my childhood include jewelry, so even though the path to Pharaoun was not direct, it seems like it was always meant to be. I give my grandmothers all of the credit.

Elodia and Enid were strong matriarchs and lived very practical lives as they led their families in exile. They were wealthy in Cuba, and in spite of losing almost everything, they were able to preserve some jewelry. I now realize how important this jewelry must have been to them, as it was one of the few reminders of their previous lives. They loved opening their treasure chests and sharing their favorite pieces and the stories behind them with me. Just as they were transported to their past, and reminded of their glory, I found myself right there with them. I live with those memories and hope that I can share that legacy with my children as well.

Contact Info:


Image Credit:
Jonathan Dann Photography www.jdannphotography.com, Ocean Drive Magazine & Mary Beth Koeth

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Maria E. Arostegui

    May 3, 2019 at 10:11 pm

    Good for you, Sergio.
    Congratulations!

    Mary HopeArostegui

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