Today we’d like to introduce you to Samantha Savory.
Samantha, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
While pursuing my MBA at Nova Southeastern University’s H. Wayne Huizenga College of Business and Entrepreneurship back in 2013, I ventured out to start my own boutique public relations agency. I was tired of working in a corporate setting and wanting to act on my entrepreneurial passion… so I turned my corporate finance job into my first client. On a whim, I decided to take a chance on myself. It was much more intimidating just a few years ago to start a business as a young 24-year-old woman because you have to remember– this was before entrepreneurship was ‘cool’ and way before every Millennial was selling some kind of digital marketing online course. I learned the ropes of managing a business with my first small corporate client and from there, through the trials and errors that come along with any business venture, figured out how to acquire new clients and launch local and global publicity campaigns.
Has it been a smooth road?
Whew, not so much! I’d describe being an entrepreneur as being on a never-ending rollercoaster ride. Some months are exciting and profitable whereas other months, business can be slow. When this happens, I’ve learned that the best solution is to ramp up the hustle, smart thinking and start working longer hours. Working in a business where I have to manage current clients, staff/interns/contractors, and publicity campaigns while also working outside of the business to promote it and constantly get new clients is a delicate balancing act. Self-discipline is a MUST. If you, the business owner, don’t do it, it doesn’t get done. And then, there are other business responsibilities that you need to manage… like monthly budgeting/accounting, annual tax filing, payroll, website management, digital marketing promotions for your own services, annual certificate of incorporation filings, client contract negotiations, and the list goes on. Being organized, confident, passionate and extremely motivated are a must to make it as a successful business owner. You are going to be faced with new challenges and obstacles every day, so that is why the confidence component is absolutely necessary. Being an entrepreneur is not for the weak of heart. Overall, the biggest struggle I have encountered thus far has been managing current client projects while looking ahead to acquire new clients. That is the only way a business truly scales. Learning how to control (and often times ignore) my emotions and approach new challenges with a business mindset has been life-changing. There will always be new obstacles, but it’s up to the business owner to be creative, positive and figure out a solution!
So let’s switch gears a bit and go into the Savory PR story. Tell us more about the business.
Savory PR is a boutique public relations and digital marketing agency based in Miami with a presence in New York City. We work mostly with tech startups, real estate companies, artists and culinary clients across the world. At the core of our business, we provide national publicity programs, but we also offer a variety of complimentary event planning/activations, digital marketing, website development, branding, email marketing and SEO services. As the founder and owner, I’m really proud of the diverse clients we have worked with over the last several years. This year marks our six-year business anniversary and looking back, we’ve been fortunate enough to work with multi-million real estate investment firms, global tech startups and internationally renowned artists and chefs. Working with our clients to help them grow their brand and solidify their reputation has been a really satisfying experience. I’m also really proud of the diverse media coverage we have gotten for our clients over the years; while press is never 100% guaranteed, we’ve helped clients tell their unique stories in top media outlets including HuffPost.com, CNBC, the Miami Herald, CNN and USA Today to name a few. What sets Savory PR apart from our competitors is how closely we work with our clients. Since we are still a small boutique agency, we work with our clients as partners and friends. Our clients know they don’t have to worry about being handed off to an entry-level account executive. That combined with our nearly 10 years of PR and digital marketing experience and affordable services packages makes us quite competitive in a crowded industry. Me and my small team have been working in this industry for quite some time; we didn’t just take a 4-week online course and start selling services a month later. We all have four-year degrees in journalism, public relations, and marketing and have been working in the digital marketing and media space for the last 7+ years. Our experience has allowed us to understand what strategies and tactics work for each unique client and their niche industry.
How do you think the industry will change over the next decade?
The Internet is making it much easier for new consultants and agencies to enter the industry, which is good for consumers and capitalism. At the same time, it’s important that tech founders, business owners and public figures alike don’t fall prey to quick marketing schemes that over-promise unrealistic or outrageous results.
Growing a brand’s reputation takes time. SEO results take time. Growing a loyal social media following doesn’t happen overnight. Apple and Tesla didn’t become innovative billion-dollar powerhouse companies in a year. They didn’t create the reputation they now have in 2019 in even five years. Delivering real results are important, but we always make sure to be very transparent with our clients about what it takes to truly grow a brand and achieve positive media coverage. This isn’t advertising… public relations is about developing authentic media relationships and conducting clever and succinct storytelling. Patience is a virtue and it is necessary to scale a business through savvy PR programs.
In the next five to 10 years, I’m positive we will see the industry become flooded with more consultants, online courses and digital products. Everyone is selling a ‘how-to’ e-book, private Facebook group access, and so forth. I would caution people to be careful with these kinds of digital products. While some of the products available online are great, I would suggest business owners conduct their due diligence and research the company, founder and services before they pay money to a website for a digital product. In addition to the flood of digital products and consultants, I believe the industry will see a big shift thanks to automation, big data analytics and AI. Information is the new gold. And people are using the Internet and new technology platforms to share and sell them.
- Our social media marketing packages start at $600/month.
- We provide public relations programs for small, medium and enterprise businesses starting at $2,000/month.
- Website: www.savory-pr.com
- Phone: 305.582.5997
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/savorypr
- Facebook: https://www.facebook.com/savorypr
- Twitter: https://twitter.com/savorypr