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Meet Romaine Brown Palmer of The Executive Administrative Group in Pembroke Pines

Today we’d like to introduce you to Romaine Brown Palmer.

Romaine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After 15 years in Operations and Administration, I hit a wall and I had to make a decision. I could continue to help others build their dream, which I loved doing, or I could build my own. I knew I wanted to utilize my skills, but I also wanted more flexibility and more time for myself and my family. I found that virtual assisting offered me the opportunity to have all those things. I could build my dream, while also helping others build theirs with little sacrifice.

Making the decision to start my company was easy in the sense that, while the industry was new and I was always explaining the concept, I had a good idea of what I was getting into as a business owner. I come from a family of small business owners; I knew it would take work, focus, and dedication. The hard part was getting over the fear of giving up a steady paycheck. I thought then, that the check meant stability.

Once I got over the fear, I created a plan, which included pitching my services to my then bosses, who became my first clients. I began to share what I was launching anyone who would listen and between friends who became clients and business owners I pitched online, I launched my business with a full roster on November 1st, 2014.

Within six months, I had doubled what I earned in one year as an office manager, hit six figures in earnings and hired my first team member to support me with the demand.

As I evolved, I learned how to evolve the business with me. I learned first hand the challenges and rewards of growing a team, transitioning from a self-operated company to an agency model and the importance of setting standards.

Today, The Executive Administrative Group with the support of my team provides executive-level administrative support, event logistics, and project management services to coaches, marketing firms, and creative solo-entrepreneurs.

I also train aspiring virtual assistants on how to own and operate a virtual business, as well as consult with small business owners on the administrative operations of their business. It is truly rewarding work!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not. The challenges, in the beginning, were centered around not setting and keeping boundaries. I worked too much, often 6-7 days a week.

It wasn’t the “building a business” grind. I had taken on too much and said yes to work I should have said no to. I was not yet clear on what my niche was, and so I said YES to any opportunity that came my way.

When I started my company in 2014, people were still getting used to what a virtual assistant was and what we could provide, but once they figured out the access to the information and skills I brought to the table, the opportunities poured in. And I just kept saying yes!

Looking back, I can see that was fear at work and limiting beliefs around what saying no would have meant.

I also faced challenges around transitioning from a solo run company to an agency. I had spoiled my clients – gone WAAAAAAAAAAAY above and beyond and now anything less seemed sub-par.

I learned powerful lessons around the difference in providing excellent service vs. overextending yourself in business. It made it hard for new team members, who came to the table with excellent skills – but for obvious reasons were not working ten hours, six days a week. Through owning a business, I learned why the saying is – give a 110%. Not 200%.

Now my challenges are with keeping the balance while being a multiple stream business owner. Still figuring that one out but it’s been fun!

The Executive Administrative Group – what should we know? What do you do best? What sets you apart from the competition?
At the Executive Administrative Group, we provide executive-level administrative support, event logistics, and project management services to coaches, marketing firms, and creative solo-entrepreneurs.

We are known for helping coaches stay in their zone of genius while we manage the administrative side. We work with those who host events to handle the logistics leading up to the big day and we help marketing firms and creative break the stereotype of being brilliant at what they do – but with hot mess back end businesses. Not on our watch.

The most rewarding part of what we do is seeing first hand how our client’s lives are changing as a direct result of our support. We have seen our clients start families (seven babies and counting!), take extended dream vacations, launch new products, triple their income and grow their business because they know we have their back.

What has been great is while we get to support our clients to live their digital nomad dreams, we have been able to do the same. My team and I can travel and work from anywhere.

This year, I also launched a t-shirt line – – a line of empowering /funny merch for virtual entrepreneurs and travel junkies! What started off as a way to simplify my mornings has become a full-blown side business.

What is “success” or “successful” for you?
This is a powerful question for me because I am in the middle of redefining this. I think for me now after five years of business my definition of success centers freedom, time and how I get to show up for family and friends.

Success is knowing you are good in one area and being able to try your hand at new projects – like my t-shirt line: – and not being afraid of it failing or succeeding, just being able to enjoy the journey.

There is no financial number, but there is a feeling of comfort around your everyday life and financial decisions. Being able to say yes to random adventures and opportunities.

Success is being able to say YES when you want to.


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