Today we’d like to introduce you to Rodrigo (Rolo) López Argüello.
Rodrigo, please share your story with us. How did you get to where you are today?
I’ve been in love with art since I can remember. I believe that it all started when I won a mural design competition when I was in 5th grade. This is also when my signature and nickname were born. When I finished the mural, my art teacher asked me… “Aren’t you going to sign it?”, I thought, well, I’m in 5th grade, so I most definitely don’t have a signature. I abbreviated my first and last name and put it together. That’s how “Rolo” came out and that’s how I’ve signed everything since. Throughout my school years I took as many extra curricular art and theater classes I could and when I was in twelve grade, I was granted a theater scholarship from Carroll University, Wisconsin. Everyone I know thought I was crazy. El Salvador has steady warm weather all year round and there I was, deciding to live in one of the coldest areas in the United States. At Carroll, I double majored in Theater and Fine arts for two years and met the kindest and most hospitable people I’ve known.
Then I decided to switch majors and transfer to Loyola University in New Orleans. I graduated with a degree in Public Relations and Marketing. When I came back home, El Salvador, I worked for five years in the regional marketing department of Sherwin-Williams in Central America. This was a hands-on experience as far as learning about all aspects of paint and chemical components and up until today, I use this unique experience in all my materic-based paintings. I left Sherwin to explore the entrepreneurial world in a variety of ways. I imported faux finish products from the U.S, I gave consulting services to individuals and companies on how to make memorable presentations and I also worked along with my brother in law selling ERP systems to different companies. This is where I learned all about sales and I thank my brother in law, Francisco for that. So I’ve worked steadily in different areas relating to sales and marketing and never stopped painting as a hobby until four years ago when I decided to become a full time artist. It was the best decision I’ve taken in my life, doing what I truly love!! I decided that If I were to become a full time artist, I had to get involved in as many art events I could in order to continue building a steady portfolio. This has also been a “visual work out” and has helped me to build a taste in art, so in other words, I used to like pieces that I no longer like and like pieces, I use to dislike. I’ve made a lot of new friends, artists whom I have extremely cultural and philosophical conversations and developed a balance between producing a variety of daring non-conventional art series based on perseverance. I’m fascinated with the fact that perseverance has existed since prehistoric ages in every time period and place in the world. I love this subject because my works of aft not only inspire me but I get to inspire others through the subject I’ve carefully selected.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My whole life has definitely been a rough ride. My heavy textured works of art actually represent the rough, rugged and sometimes sharp road of perseverance and this applies to me as well. It has gradually been getting harder and harder. Being a full time artist may be a dream come true, but it definitely comes with many obstacles. There have been many struggles like not being accepted in certain art exhibitions and art competitions. Sometimes I sell a lot of works of art and sometimes it gets slow. One thing is art as a hobby and another thing is art as a means for survival. It is a truly unpredictable job and that’s why I make sure to put the odds in my favor by relentlessly trying to get accepted in as many art galleries as I can, so if I can’t sell enough, the chances are that someone else will.
Tell us more about the business.
I do everything art related and this does not only mean staying in my art studio and producing works of art. I believe that doing other art related activities like organizing art shows in unconventional places, attending to other artist’s exhibitions and mixing art with humanitarian organizations. I specialize in materic painting, an unconventional type of art and I’m known for my unique/flexible textures. What I’m most proud of is that I’ve been increasing the value of my work steadily and thankful to my art collectors for recognizing that.
Has luck played a meaningful role in your life and business?
I think luck without effort could only be applied when winning the lottery. With that thought in mind, I believe that good luck has to be pursued by relentless perseverance. It doesn’t normally happen without hard work. Also, there’s no such thing as “bad luck”. I think that when people say “OOOOH I have so much bad luck”, what happens are uncontrollable events that one needs to learn from, harness that negative event and increase strength in any way possible. For instance, I believe that the United States got even stronger after 911.
- Address: Avenida Olomega #6 Residencial Cumbres de Cuscatlan
- Website: www.roloart79.com
- Phone: +(503)78873117
- Email: firstname.lastname@example.org
- Instagram: @roloart79
- Facebook: Rodrigo López Argüello (Rolo)