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Meet Rikki Rincon of BellaGeneration Hair System in Hallandale Beach

Today we’d like to introduce you to Rikki Rincon.

Rikki, can you briefly walk us through your story – how you started and how you got to where you are today.
I have invested well over 30+ years in the entertainment, media, public relations and digital industries. Originally from Dallas, Texas I sought out to move to the area after several decades of back and forth visits, business, national conventions, music conferences and well, it is my go to place to vacation, so it made sense. Having invested so much time in various industries I had my share of working events in the area of fashion and hair but never would have I thought today I would be a full on partner in the launch of an original, cruelty free, chemical free shampoo and hair product line targeting all women. The CEO of BellaGeneration Hair System is Miriam Marsh Sifuentes, a 3 time cancer survivor who truly had the personal desire to create a formula she could use that would be 100% free of all chemicals and after many trials she landed with this formula.

My partner had invited me to learn about this venture early in back in 2015 when she informed me she was working on something very special and she wanted to speak with me about when she was ready. Two years later I was called upon to meet and as I was pitching my digital/media/marketing services she then said I cannot do this without you and invited me as equity partner and now Vice-President. It has been one very exciting journey learning about the toxic world we all live in and how we place wellness before beauty and donate 10% of all sales to a 501c(3) Non-Profit Organization we co-founded, the Brighter Generation Foundation that serves to help homeless children and foster youth supplying them with resources to a brighter future.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I take every experience as a learning one, each one building towards perfecting the product, the consumer experience and investing 7 days a week reaching out globally via our many digital platforms connecting with the hair industry. There are moments you have to adjust your strategy and be open to different ways that will enable you and team to succeed.

The struggle has been an all-time minimal as we, by design, only work with progressive mindset, grounded team members that offer their extra time to help in every way possible. Everyone from the CEO to our sales team are driven to succeed but furthermore, to learn.

The very early struggles was not just creating an original formula but a polyethnic one. BellaGeneration Hair System is a 4 level system targeting every type of woman’s hair, thus perfecting each level for the targeted, intended hair was no easy feat, and many return trips to the lab allowed us time to get each formula level just right.

BellaGeneration Hair System – what should we know? What do you guys do best? What sets you apart from the competition?
BellaGeneration Hair System is part of M Power Holdings, a holdings company that creates strategic partnerships with companies we select that would greatly benefit from what we bring to the table. Investment opportunities, marketing, digital venture capital while our goal is to elevate the value of each company we partner with to eventually make it presentable to potential investor partners to continue the growth.

I am also Founder and owner of Creative Juice Online, a digital integration marketing, branding company I have had for more than 15 years working with an amazing list of clients such as Ford, Latino Fashion Week, AEG Live, Live Nation, HOB, QS LTD (London), VisitDallas, Pacific Concert Group, Hispanicize, Havana NRG, Lincoln and may more over the past years.

M Power Holdings recently announced our strategic partnership with Miami based Be RAD Cosmetics, operated and owned by Andrea Farah. Andrea at the young age of 29 has already been published in Forbes, Vogue (2x), Pop Sugar, CBS in San Diego and now is one of our latest strategic partnerships. We are in talks with others.

What is “success” or “successful” for you?
Success is when you can balance personal and business and treat them as one. Our team is very personal in our approach. We celebrate each day and set benchmarks to reach and check in constantly online. We live online 7 days a week providing updates, wins, needs and offering solutions. Never complaining.

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