Today we’d like to introduce you to Ricardo Ariel Ortega.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As a child, I always dressed up as an artist for career day at school. I never put mind into the challenges that came with making a living from art much less running a business. So at the age of 16 I got an opportunity to work as an assistant to an artist friend making murals in homes. The job required me to work during the day but I still needed to attend high school at that time. This dilemma was a “no brainer” for me and I planned to quit school during the day and finish my GED at night.
Two years later the artist I was assisting decided to move out of state and I was left at a crossroad, 1)either divide my energy between school and art or 2)Dive into the realm of Entrepreneurship.
Back in 2014, the word entrepreneur was alien and YouTube didn’t even exist. To me, business just meant getting paid to do what I love. Being so young allowed me to be fearless and most importantly affordable. It was also a stage where I wanted to prove my talent to every client that entrusted me.
Through the years word of mouth, and referrals have unlocked many clients from home owners to interior designers and even celebrities.
Today the business has rooted itself all throughout South Florida and the fruits of its early labor has begun to flourish in relationships. If I can say one thing that has kept the business growing is the basic human interaction at all levels. From emails to meetings to helpers and contractors. That genuine warm feeling one can transmit to another can surpass any obstacles that may come your way.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In business, there is always unanticipated struggles. One of the biggest obstacles we faced was in 2009 when the recession hit us. We went from working full weeks to a few days here and there. It was a time of testing for our industry. Many of our competitors went out of business but we were able to sustain through the strong relationships we had built over the years and an optimistic mentality.
So let’s switch gears a bit and go into The Chameleon’s Palette story. Tell us more about the business.
Our business revolves around art and design. We partner with interior designers to create custom wall finishes in high-end homes. From graffiti murals to traditional Italian Venetian stucco. A true specialty that sets us apart from competitors is custom painted switch plates also knows as electrical outlet covers. There are special switch plates that are met to be faux finished to match their surrounding surface.
They are typically installed over granite, wood, marble and more. Our job is to make those switch plates blend in like a chameleon camouflaged on a tree. All of these techniques are a talent perfected through many years of experience by our artists.
Has luck played a meaningful role in your life and business?
I don’t believe good luck has anything to do with success. When you commit to pursuing something you believe in sooner or later you will have a brake-through, it’s only a matter of time. Missed fortune might slow you down but even then it will only teach you something you needed to learn in your journey. It is like a bike race up hill. Some racers give up at the first sign of pain, while others slowly but surely make it to the top, and the third kind tolerate the pain and can surpass many of there other rivals. The two last examples both succeeded to the finish line but neither of them were pushed by luck.
- Website: Arttcp.com
- Email: email@example.com
- Instagram: Chameleon_designs
- Facebook: The Chameleons Palette inc.