Today we’d like to introduce you to Randall Moreland.
Randall, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As a young kid, I would beg my parents to drive around different areas of town to look at a variety of houses and buildings. As we passed them, I would think about elements of each structure that I liked specifically what seemed unique or particularly effective, and I would try to imagine how the plan was laid out and what I could learn from it. It took me a while before I realized this was not typical behavior for a kid. It turned out I was fortunate enough not only to have the opportunity to take drafting in both middle and high school, but also to attend one of the top architecture programs in the county not far from where I was raised. Until I opened my own architecture firm, most of my professional experience was in medium-sized firms designing and building a wide range of commercial sector project types in the US as well as overseas. Once I gained my architecture license and LEED AP credential, I had a terrific opportunity to open my own company with a focus on the smaller scale, eco-friendly projects which really appeal to me – ones which have a unique response and relationship with the South Florida region and climate. My favorite project so far has been our family home with which we achieved LEED Platinum and have been net positive for electricity for nearly three years now. We designed in a great little library and book nook where I love to sit and read with my young daughters.
Has it been a smooth road?
This journey has had numerous highs and lows. In a profession where low fees are too often the overriding criteria for winning contracts, it has been a struggle to establish my reputation for creative, quality design delivered with honesty and integrity. Another challenge has been that interest in resource efficiency (energy, water, materials, etc.) in this region lags well behind a number of other areas of the country. However, I am hopeful that eco-friendly design and sustainability will begin to gain traction in South Florida.
So let’s switch gears a bit and go into the Moreland Architecture and Sustainable Design story. Tell us more about the business.
MA+SD is a full-service architecture firm focused on the creation of an appealing, healthy built environment which compliments and engages its surroundings. As principal, I am proud of our accomplishments including design and construction administration for the first LEED Platinum single family home in the city of Miami, the 2015 AIA Miami COTE Award for sustainable design, and the 2016 USGBC of South Florida award for the Most Outstanding Single Family Home.
How do you think the industry will change over the next decade?
The shift of architecture has started moving and should continue toward a more consistent conversation about resiliency, specifically in the South Florida region. This area was originally a swamp, and sea level rise is pushing to return to that condition. Sustainability and resiliency go hand-in-hand to help address both the issue directly, as well as the underlying causes. The current state of our buildings and infrastructure along the coast is untenable, so architects need to be at the forefront of creative solutions for new construction as well as existing retrofits.
- Website: www.MorelandArch.com
- Email: Admin@MorelandArch.com
Randall Moreland, AIA