Today we’d like to introduce you to Qyara Newland.
Qyara, can you briefly walk us through your story – how you started and how you got to where you are today.
I started my company after I realized I wanted to have my own business doing something I love. I wanted my business to represent me in the best way possible; in a way, my business is apart of me. I have been natural all my life, and I have always been into natural skincare. I used to hand-make myself face mask and hair mask in high school, which I have discovered is one of the best ways to take care of your body.
I wouldn’t be where I am today without the support of my friends and family. I had a friend who pushed me to start my company and motivated me every day that my company would be something to look at because at first, I had my doubts. I began researching different self-care trends, like bath bombs, etc., and started making them out of organic and natural ingredients. When I sent out my first batch of products, the feedback I received was unbelievably amazing, and that’s pushed me to expand my business. Yaraa’s Essentials is and always will be a natural cosmetics brand that is affordable for everyone, with products for everyone. The next step for Yaraa’s Essentials will be an extension called “ Yaraa’s Boutique, “ which will be fully functional within the next two months. Stay tuned!!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This has definitely not been an easy journey. Everyone thinks making or starting a business is easy, which is why most people rush to create their own. Many entrepreneurs know there are good days and there are bad. Sometimes you won’t have any customers or you will have products that don’t do as good as you’ve hoped. It’s easy to get discouraged, just stay focused and keep promoting yourself. There will be many friends and people who aren’t rooting for your success, but none of that matters as long as you believe in yourself. That’s the biggest challenge I had within my own business, putting enough pressure on myself and believing in myself. Now that I’ve overcome that, I know everything I now put out on my website and to my customers will do great.
Please tell us about Yaraa’s Essentials.
My company is an all-natural cosmetics company. I hand-make various skincare items and hair care items. I am best known for my lip scrubs and my avocado hair mask. The one thing that I am most proud of is the impact I have on people. Many naturals have a hard time detangling or finding something that works for them. I have successfully made a hair mask that has worked on various hair types and benefits them all the same. What sets Yaraa’s Essentials apart from others is our passion and dedication to make sure all of our products are made correctly, safely, and with only the best of the best ingredients.
If you had to go back in time and start over, would you have done anything differently?
If there was one thing I could’ve done differently, it would definitely be sharing my ideas and constantly seeking validation from those around me at the time. I know what I’m doing, how I want it done, and what I imagine it will be. I didn’t need anyone’s validation, I just needed to have confidence within myself.
- Avocado Hair Mask $25
- Lip Scrub Packs $3.50
- Yanna Hydrating Lip Gloss $5
- Website: www.yaraasessentials.com
- Email: firstname.lastname@example.org
- Instagram: @yaraaessentials
- Facebook: Yaraa’s Essentials LLC
Brand Ambassadors/Models featured in photos: Tequesta, Zyajah, Camrynne, Sami, Moonie, and Vivianna.