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Meet Odette Fernandez Lopez of Odette Photo+Art in Miami, Florida

Today we’d like to introduce you to Odette Fernandez Lopez.

Odette, please share your story with us. How did you get to where you are today?
My name is Odette and I am the photographer behind Odette Photo + Art.
My driving force in life is to inspire and be inspired.
I aspire to achieve that by creating timeless heirlooms with my art.
Twelve years ago, I got my first point-and-shoot camera, and started documenting the lives of those around me. I even wrote a photography column in the university: Pixels, and it was lifechanging.
I dreamt of becoming a photographer some day.
Two years ago, I woke up and decided to learn the craft and focus on honing it.
I started photographing my friends’ children and that’s how Odette Photo + Art was born. It has taken a lot of long nights, consistency and dedication but growing as a person and artist has been totally worth it.
Today, I am a photographer, an artist, a storyteller, an entrepreneur, a dreamer, a doer… and I love everything about it.
During my journey, I was extremely lucky to find my tribe in the Utility Avenue family. We ventured together in creating a digital platform for businesses to advertise and sell their services in direct contact with the users. This platform will change the lives of many, as it has changed mine. Right now, it is mainly used in South Florida, but it is already expanding.
Photography and Utility Avenue are my passions: Odette Photo + Art feeds my artistic soul, and Utility Avenue has shaped me into a more committed, consistent and disciplined person.
In the end, what really matters is the lives we touch and the people we inspire.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Becoming an entrepreneur and artist has been a great journey.
Taking a beautiful photograph is just a tiny fraction of everything that needs to be done in order to run a successful photography business.
I am still learning the business side of it, but my Grampa used to say that knowledge takes no space, so I take advantage of every possibility I get to learn something new.

Please tell us about Odette Photo+Art.
Odette Photo + Art is a Miami based business, specialized in couple and family photography.
My photography is known for documenting real connections and emotions, adding a fine art approach to lifestyle photography.
I firmly believe that even the little moments must be documented in a raw and authentic way. No posing, just life. Those are the memories that will matter the most some day and I love giving people the gift of everlasting memories.

If you had to go back in time and start over, would you have done anything differently?
I would just start sooner.
I would start taking one good picture a day a lot sooner, when my friend Norge suggested it.


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Image Credit:
Odette Photo+Art
Brenna Percy Photography

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