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Meet Nicki Wolf of Heir Looms Vintage Rugs in West Palm Beach

Today we’d like to introduce you to Nicki Wolf.

Nicki, can you briefly walk us through your story – how you started and how you got to where you are today.
Believe it or not, my journey to vintage rugs began in home electronics and automation. A few years out of college, I began working as a salesperson for a company that designed smart home systems. While electronics wasn’t a passion of mine, interior design was. My job gave me the opportunity to work with some of the most influential designers in the world. Over the next seven years or so, I learned how to work with homeowners, design professionals and most of all, I learned the value of excellent customer service.

While it’s a great profession, the home automation industry is not very conducive to having a family. I was constantly on the road and working weekends, holidays and late nights. I was pregnant with my second daughter when I decided to leave my job and be a stay at home mom.

My kids were about to start preschool last year and I was ready to work again. I knew I wanted to do something in design. It just happened that I had started listing some old rugs (I’d been collecting since college) and decorative items for sale online. I enjoyed staging the house for photos and the items, especially the rugs, were selling. I realized that there was some potential for this to become a real business. I bought and sold more rugs, made friends with experts, got burned by bad suppliers, learned how to fold and ship a ninety-pound rug, and built my entire website from my phone. Over the last year, the business has grown online via social media and locally thanks to some great designers who put their trust in me to source beautiful rugs for their projects. I can’t believe it but in April, we’re opening a store! It’s a dream come true. I can’t even talk about it without crying.

Has it been a smooth road?
There have been some struggles. I think my biggest hurdle was finding the confidence in myself to do it. Was this a dumb idea? Does anyone like my style? Will my kids hate me for going back to work? Are we going to go broke? Self-doubt is a challenge in the beginning because there’s no history of success to keep you in the game. With the support of my husband and good friends, I got through that time.

So, as you know, we’re impressed with Heir Looms Vintage Rugs – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
There are many trending vintage rug shops on Instagram and there are many wonderful traditional antique rug stores in South Florida. My shop is a healthy mix of both. I don’t receive rugs weekly or do Sunday “rug drops.” I buy when I see something that stops me in my tracks. My goal is to sell you something as authentic as it is beautiful… something you will cherish and pass down. Even if you don’t know a thing about rugs, the one you buy from me will be something even a seasoned rug collector will admire.

While traditional rug shops have a beautiful selection of rugs, they don’t provide much guidance as far as selecting the right rug for your space. I love when customers show me photos of their space and ask what I would do! I’m always happy to help with rug selection and interior styling.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love downtown West Palm Beach! I live in a funky historic neighborhood called Flamingo Park. We can walk to restaurants, Grandview Marketplace and even to my shop. The Dixie corridor of West Palm has become a cool eclectic mix of shops and restaurants in the past few years. The Norton Museum of Art just reopened after a massive renovation as well. I’m really optimistic about our city’s development!

It’s been a big point of discussion for years, but the intersection of Okeechobee Blvd. just west of Restoration Hardware needs to be made safe for pedestrians.

Contact Info:

  • Address: Heir Looms Vintage Rugs
    501 Palm Street, B2
    West Palm Beach, FL 33401
  • Website:
  • Phone: 9546047063
  • Email:
  • Instagram:
  • Facebook: @heirloomsrugs


Image Credit:
Christina Craddock

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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