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Meet Neela Asaadi

Today we’d like to introduce you to Neela Asaadi.

Hi Neela, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I am an avid lover of anything creative. Ever since I was young, I found myself in love with art, design and anything that allowed me to express myself through an artistic outlet. I fulfilled my passion and pursued Graphic Design as my undergraduate degree. I did three full-time internships at very reputable companies: Bose Corporation, Rue Lala and then Ceci NY. In 2017, I launched my business as an entrepreneur in New York City. I knew I wanted to work for myself. I also knew it wasn’t going to be easy — but my parents always taught us, if you are going to work, be your own boss and be the best at whatever it is you choose to do.

At the time, I was doing small business branding. Then, I found myself immersed in the wedding industry, doing everything from paper goods/invitation stationery to wedding website design and all the day-of signage. I was a one-stop-shop for all things creative when it came to the wedding. In 2020, when the pandemic hit, my business hit a wall and I had to pivot. Postponements and elopements were top of mind and I had to shift my business. I launched a boutique e-commerce website during the pandemic for baby paper goods and nursery decor and educational learning sets for children. Many of my past clients were starting to get pregnant and I knew this new path would be a natural next step in lifetime relationship. Now, weddings are BACK and I am proud to share that I am running and operating two businesses – Asaadi Graphics and Lala by Nee.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
IF IT WERE EASY; everyone would do it. Four years ago– I moved to NYC, I launched a business then dealt with all of the struggles any entrepreneur faces — wearing multiple hats, juggling: admins tasks, finances, operations, marketing and being creative. But I wouldn’t want it any other way. You learn so much about yourself and it is a beautiful journey. In the past year, I got engaged, moved to Miami and launched a second business. While there were so many challenges, I am so grateful to be right here, right now.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
What sets me apart from others is my love for working with people. I used to work in customer service/hospitality and that experience taught me so much about how you treat others — especially if you are running a business. Aside from that, I just love building a relationship with individuals I am collaborating with. My work is extremely focused on bringing a person’s vision to life. Therefore, my job is to be a visual communicator. My skillset is unique because I provide guidance and support to people who sometimes have no idea what they want at all.

What are your plans for the future?
I think I just embarked on a huge change during the pandemic and that was moving to Miami, FL, with my fiancée. I am planning my own wedding — which will certainly be interesting to be both the expert and the client!

Contact Info:

Image Credits
Hannah Jan Photo

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