Today we’d like to introduce you to Miriam Grunhaus.
Miriam, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
For 25 years, I ran my organization focused on Graphic Design and Marketing with a specialty in Compliance for Pharmaceutical companies. When my biggest client went through a reorganization internally, I felt it was time for a change. Maybe it was mid-life crisis… but I knew I was ready for a new challenge. I felt a strong need to dedicate my next adventure to making women feel good about themselves, to feel empowered. I began my fashion business designing clothing for the women who wanted to dress modestly, but still wanted to look cool and be up-to-date on fashion and not feeling like they were wearing matronly styles. I also wanted to create a line that would be wonderful and convenient for travel. I wanted products that washed well, didn’t need to be ironed, were versatile, could be worn in many different ways, and were flattering on most body types. I also wanted to work with ethical companies that treated their employees well. It is important for me that they are fairly paid for their services and treated with respect. So, I decided to produce my line in Italy; where they are known for amazing fabrics, good service, and ethical manufacturing. I wanted to produce with people with whom making the clothing is art, and is part of their family traditions. We are continuously evolving, and our upcoming Summer line will go a step further in our mission of empowering women. We are going to describe our “why,” and we are going to create a line whose prints will tell the story of every woman. We hope this line will not only empower the women we serve, but also remind people to be kind to others.
Great, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Starting a new business is never struggle-free. Especially starting with a lack of funds, means we are limited in the marketing we can do. We also sometimes have to deal with factories that don’t keep promises and stores that place orders but then fail to pay the bill; leaving us with merchandise that we did not count on having. But it’s all part of the process, and my attitude is that every difficulty that comes our way teaches us a lesson that will ensure we are better and stronger in the future. We’ve never learned so much in such a short period of time, and as long as we don’t repeat mistakes and we learn and grow from it, it’s all worth it.
Please tell us about Mikah Fashion.
Women in general are ready to suffer to look good, be put-together, and be fashionable. But why? We should be comfortable, wear what makes us happy, and have pieces in our closet that are versatile and travel well. Mikah prides itself in creating pieces that will enable women to stop compromising between feeling good and looking good. We work hard to create styles with fabrics that fulfill both.
I can confidently say that our customer service is extraordinary. There are no compromises, and we are told time after time that customers are so surprised by how we treat them, and how we go above and beyond. That is because we don’t look at each sale as a singular sale, but rather as the first step in building a long-term relationship with the customer. About 70% of our customers are repeat customers, and so many buy multiples of the same style; proving to us that our products are exceptional and worth having multiples of. I am building a company with the same principles of ethics that I spent the majority of my life teaching, because I really believe in those principles.
Mostly, I am extremely excited about the coming summer line, as it will show that our company is more than just a fashion brand. We don’t actually see ourselves as solely that, but as a platform for women to feel empowered, honored, and respected. That is the legacy I want to leave behind.
My wish for Mikah’s future is that our clothing will inspire people to be comfortable in their own skin – and in their clothing!
Do you look back particularly fondly on any memories from your childhood?
I was raised in Rio de Janeiro, Brazil, and my parents had a small little farm house. I loved running in to check on the dogs and the chickens, and then saying goodbye to my parents to go ride horses in the mountains. We had no cell phones, so I don’t know how my parents let me go ride horses at ten years old by myself or with my sisters, as they had no way to reach us… but we came back happy and hungry for dinner. It was such a free time, where we had amazing relationships with each other and with nature. I never forgot those weekends we spent there, and I miss that kind of life.
- Our pricing ranges from $70-$200
- Address: 7953 Chula Vista Crescent
- Website: www.mikahfashion.com (new site will be developed for our new summer line)
- Phone: 561-392-9992
- Email: email@example.com
- Instagram: www.instagram.com/mikahfashion
- Facebook: www.facebook.com/mikahfashion
- Twitter: www.pinetrest.com/mikahfashion
Elizabeth K Sanchez, Andrew Bonilla, Rachel Israel, Miriam Grunhaus