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Meet Melencia Lattimore

Today we’d like to introduce you to Melencia Lattimore.

Melencia, before we jump into specific questions, why don’t you give us some details about you and your story.
Since my junior year of college, I knew that I wanted to be a business owner and create my own brand. I’ve always been creative and found myself indulging in many creative aspects, from drawing and painting to ceramics and photography. At the time, I was mainly pursuing photography and would take graduation photos at my University or even do photoshoots for fun. I loved being behind the camera and taking part in the production.

Quarantine gave me lots of free time. This is when the idea of my own jewelry business came about. The thought of my own business started when I couldn’t find a shop to purchase cute nose rings from. So, I thought, why not create my own shop? My idea then expanded to incorporate all kinds of jewelry.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being a business owner has its ups and downs, but I’m thankful to say that overall, it has been pretty smooth. I’m still a full-time student working part-time, and now a one-woman business owner. Doing it all myself has taught me that balance is key and that it’s okay to take a break. There are times when I would create deadlines for myself and not be able to meet them due to outside forces, but with my trust in divine timing, I have learned to accept when my plans don’t align.

MELENCIA JEWELS – what should we know? What do you guys do best? What sets you apart from the competition?
MELENCIA JEWELS is an online jewelry business that specializes in gold-plated jewelry. I am most proud of our values. We value authenticity, uniqueness, and overall, self-love. Self-love requires you to be authentic. It has the courage to be so comfortable with your unique self that you have no regard for unwarranted opinions of others. Through my business, I want to emphasize how valuable it is to do what you love because you love it. I believe that this is what sets my business apart from others.

What is “success” or “successful” for you?
I personally define success as being able to accomplish goals, known and unknown. This includes having to step outside of your comfort zone continuously. One of the markers that I look out for is if I feel “scared” or nervous and anxious. This is when I know I’m headed in the right direction.

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