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Meet Marivette Navarrete of The Mujerista in Midtown/Wynwood

Today we’d like to introduce you to Marivette Navarrete.

Thanks for sharing your story with us Marivette. So, let’s start at the beginning and we can move on from there.
After graduating from Florida State University in Communication/Media Studies, I moved back to Miami with the idea of working in Marketing. As soon as I graduated, I took a position at a law firm and later on, at a tech start-up, all while doing marketing-related internships on the side. For years, I kept thinking that something would turn up, and as more time went by and things weren’t turning up, I decided to start my own side thing. I began blogging about my style while working my 9 to 5 office jobs. Eventually, my side hustle as a blogger led me to a social media marketing managerial opportunity at a beauty subscription company and then at a knitting subscription start-up.

I stopped blogging about fashion on the side during this time as I found my heart was no longer in it and was pursuing something different that would make a profound difference. Something that would empower women. Especially Latinas. Late last year, that “something” woke me up in the middle of the night. I realized what I wanted to do: create a space for millennial Latinas to share their various stories, experiences, and diversity. A place where our struggles and triumphs worlds are shared and celebrated. A place where we can proudly represent ourselves.

I began to research what was out there for Latinas and discovered that most of it was gossip related entertainment — little of it revolved around the power of Latinas and our actual stories. Then came months of working on the website, branding, the logo, the name, reaching out to contributors and mentors, meeting with individual Latinas and hearing what they felt was missing in the space.

January of this year, I finally launched the site with a few written pieces from myself and contributors and a shop selling The Mujerista related merchandise to help support the platform. Four months later, The Mujerista community continues to grow and the support we have received has been overwhelmingly positively amazing! So much so, that our Latina muses Stephanie Beatriz, Rosario Dawson, Dianne Guerrero, Gloria Kellett, and Gina Rodriguez have taken notice!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
With any start-up, you’re bound to run into some obstacles and challenges along the way! In the beginning, it was trying to figure out how to find contributors and learning how to become a sort of editor-in-chief. Luckily, I now have women reaching out wanting to contribute amazing pieces and have also referred other Latinas along the way. I’m also always actively on the look out for potential storytellers. The editor-in-chief stuff is still something I’m working on figuring out.

The biggest struggles are probably the financing and finding time part. At the moment, The Mujerista is completely self-funded by me and operated solely by me. I still work as a social media marketing manager which helps me pay for The Mujerista’s expenses, but takes up most of my time. So, whatever down time I have I try to devote to The Mujerista. There are days, however, of complete exhaustion, where my brain is fried, or my creativity levels are on empty.

I think a lot of people have misconceptions about what it means to be an entrepreneur. People think that you create your own hours and can just stop working when you feel like it, or that you’re constantly on a positive high, and things just fall into place. It’s nowhere near that. You’re never on a schedule because you are ALWAYS working, whether its because there are a million things that still need to get done or because customers need you. Your emotions are never straight; it’s a rollercoaster. One day, it’s good, the next… awful. But you have to remind yourself to stay dedicated and keep pushing forward, Things don’t just happen for you, YOU have to make them happen for yourself by hustling, networking, taking risks…

So let’s switch gears a bit and go into the The Mujerista story. Tell us more about the business.
The Mujerista is an online based space that shares stories and experiences that impact, empower, and celebrate Latinas. It aims to provide our community with resources and create conversations regarding culture, career advice, finances, fashion and beauty, politics and activism, health and wellness, food, relationships… lo que sea. The Mujerista is made for and by Latinas; revealing our power, strength, and beauty through our content and community.

We create and share content that resonates with our Latina community to show the magic within us. As a Latina, it is not lost on me that we are an underserved group. We face many disadvantages and disparities not only outside our community, but within it as well. Our perspectives and voices are constantly ignored, underrepresented, undermined, stereotyped… etc. The Mujerista brings about conversations that are important and affect us. Content that shows our diversity, our beauty, our intelligence, struggles and triumphs. It is an open space for us to share our views, knowledge, experiences and unify our community in a time where others are creating false narratives on who we are.

Contact Info:

Image Credit:
Nathalia Frykman of @frykmanphotography, Genesis Bonilla of @genstreetstyle

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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