Today we’d like to introduce you to Lisa Ziemer.
Lisa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am 34 years old, and I come from Germany. As a teenager I wanted to learn English, I loved the idea of speaking a new language and living in another country. That’s why, at age 16, I ended up going to a high school in North Palm Beach for two years.
Southern Florida became home to me. After graduation, I studied at universities in Scotland, Shanghai, London, Barcelona, and Russia. During this time I completed two Masters degrees. Soon after I moved back home to a small town in Germany.
In 2015, after working in PR and Marketing for 6 years, I decided to start my own company with a friend of mine: IBA Technology Consultants LLC. We specialize in Software Development.
The idea was born because my parents own an apartment in a condo association in Palm Beach County. Since they live in Germany, they experienced a lot of problems due to a lack of proper communication and management systems.
I wanted to help them and people who had the same problem, and I said: “Well, I have to solve this.” At a board meeting, I suggested setting up a website for the association. That became our first of project.
Two years later we have developed a whole system with websites, mobile apps, and gate clearance software, called CONDUU. Looking back at how we started it’s still quite surreal to me.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, of course not.☺ But I think every entrepreneur will give that answer.
Two things come to mind when I think about my main challenges:
Technology and software development are still male-dominated industries. Running a tech company as a woman can be tough. Luckily, nowadays a lot of progress has been made in those regards. If anyone belittles me or tries to be intimidating, I just give him a piece of my mind. Nevertheless, I feel it is harder to be taken seriously as a woman in this industry. The best thing is to see it as a new challenge. I like destroying prejudices, and this is the next on the list.
The fact that my entire family and most of my friends live in Germany, has also been challenging. I try to split my time between Florida and Germany, but never feel like I’m home in either place. When I’m in Germany, I feel like I should be in Florida to run the company. When I am in Florida, I miss my family. But I’m not complaining. It’s a compromise I’m happy to make. This way I really appreciate little things like being at the beach and spending time with friends I grew up with.
Alright – so let’s talk business. Tell us about IBA Technology Consultants – what should we know?
IBA Technology Consultants LLC is a software and marketing company with offices in Florida and Germany. We develop apps, websites, software systems and marketing strategies.
One of our most valuable software products in Florida, CONDUU, was developed specifically for condo associations, HOA, POA, property management, country clubs, marinas, and communities. CONDUU includes websites, mobile apps, and a gate clearance/visitor management system.
Our customer service, among other aspects, sets us apart from competitors. Many of our clients in Florida aren’t exactly digital natives and have trouble with new technology. We go to the communities, give tutorials and take the time to get to know our clients so we can make sure they are 100% happy with their solutions. Anyone with the right help can use our technology at best.
The “I” in IBA stands for “international.” That’s an important facet of our company and our services. We work with businesses from all over the world. If a client wants to expand internationally, we have an excellent consulting team and network of people from many different industries in South America, Europe, Asia and Australia. That’s how we create culture-sensitive branding campaigns and successful market launches. I find it particularly interesting and I love working on international projects.
Is there a characteristic or quality that you feel is essential to success?
If I have to pick only one: Resilience. When things don’t go as planned, it’s tempting to give up a project and pursue the next idea. But you will never be successful if you take things personally or obsess about everything that could go wrong. My motto is: “I either find a way, or I make one.” Also, humor, curiosity and good music help a lot, when disaster strikes.
- Websites start at $ 49.00 / month
- Mobile Apps start at $ 119.00 / months
- Gate Clearance Software starts at $149.00 / month
- Address: 1200 Marine Way
North Palm Beach, FL 33408
- Website: www.conduu.com
- Phone: 5619515193
- Email: firstname.lastname@example.org
- Facebook: www.facebook.com/conduu
- Twitter: https://twitter.com/IBA_Tech
- Other: https://www.youtube.com/channel/UCjeWqvLoincaZ998OvSOtuw