Today we’d like to introduce you to Lexi Segre.
Lexi, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born in New Jersey and my parents and I moved to the Caribbean island of Puerto Rico when I was three years old. I grew up going to the beach almost every weekend with my mom while my father played golf, developing a great love for the ocean and its beauty, fish and shells. I would catch fish and bring them home to our saltwater tank and would collect shells to use in different art projects. I always liked making things using my hands. One day, when I was about 14 years old, I made a shell necklace using some of the shells of my collection and remember getting lots of compliments from it. After that, I made other shell jewelry for my personal use.
After graduating high school I went to Boston for college. Throughout college, I would make jewelry on and off as a hobby, and at times sell it to boutiques close to where I lived. My first job after graduating college required me to live in different places for extended time periods, so in each city where I lived, I would look for a place where I could take jewelry classes including —Madrid, Spain; West Hartford, Connecticut; Chicago, Illinois and NYC.
In 1992 I moved to Miami to care for my mother and opened a boutique advertising agency, but continued taking more jewelry classes. On the weekends I would continue making jewelry as relaxation, and applied and got accepted to various local Art Shows.
When my son was born in 2005, it was important for me to be able to spend as much time as possible with him, and the demands and deadlines in advertising made it difficult. This, combined with increased competition in Miami’s advertising arena, led to the closing of the agency. My love for jewelry became more of a passion and with that the formal creation of Lexi Jewelry in 2008, where we design and make jewelry for every day and the beach.
Since Miami is one of the fashion centers of the swim industry with world-renowned fashion and trade shows that take place every summer in July, we decided to explore participating in one of these Trade shows. When we first applied they did not accept jewelry companies as exhibitors, but a year later they opened this category and we participated in getting our first orders from bikini boutiques and gift shops in the Caribbean and Florida. We have continued to participate in this trade show every year looking to grow our repeat customers and finding new accounts.
Has it been a smooth road?
The road has had its bumps especially with the devastation of catastrophic hurricanes Irma and Maria closing some of our largest accounts in the Florida Keys and U.S. and British Virgin Islands, some permanently. Accounts that took us years to build, were gone overnight. Some were closed for a while, others are still rebuilding, yet some might never re-open.
We’ve had to work hard at acquiring new accounts to compensate for this significant loss, and slowly and surely we have been able to rebuild the business to pre-hurricane status.
So, as you know, we’re impressed with Lexi Jewelry – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
At Lexi Jewelry we make jewelry for every day and the beach, ideal for Island and Florida lifestyles. My team and I are always searching for natural stones, pearls and shells, as well as new organic designs in line with fashion’s latest trends. Our classic chic creations can be worn from day into the night. In addition to our gold filled and gold plated jewelry collections, we have also created a 14Kt Gold Collection for those that never take off our jewelry. As a way to help our customers increase their brand awareness, we also make Private Label collections to help them increase the brand equity of their properties by selling jewelry with their logo.
At Lexi Jewelry we stand behind our jewelry and are happy when customers ask us to repair or refurbish their favorite Lexi Jewelry pieces because that means that they wear them often. We strive to provide our customers with superior customer service, always with a smile.
Most of our pieces are conceptualized and handmade by our women-only team in Miami. For the pieces we design, it starts with a pencil sketch that is then brought to life by a very talented team of jewelry experts in the Albuquerque, New Mexico area who create the wax carvings, molds, cast and plate our pieces. We try as much as possible for our pieces to be 100% Made in the USA. We also partner with women influencers and boutique owners in promoting our Lexi Jewelry brand and theirs.
I feel extremely fortunate to have been able to turn my dream of making something I love into a passion and a business. It’s the happiness we bring our customers that brings us the most satisfaction of everything we do.
Let’s touch on your thoughts about our city – what do you like the most and least?
I like everything about our Miami! Love its sunshine, the beach, the international aspect of it, “el Cafecito”, the diversity and quality of its restaurants, it’s Latin “Sabor” (flavor) and influence, it’s art scene and culture, its natural biodiversity, its mango trees and coconut trees, LOVE it all!
I’m terrified of hurricanes and lightning, so hurricane season ain’t much fun for me. It’s crazy traffic and drivers require lots of patience and extra time.
- Our jewelry prices range from around $34 for a gold-filled bracelet to $188 for our 14kt Gold Baroque Pearl necklace. The average price for our gold-filled necklaces, which are ideal for layering, range around $68 to $88.
- Address: Lexi Jewelry
2950 SW 27th Avenue
Suite 110 Miami, FL 33133
- Website: www.lexijewelry.com
- Phone: 3054421504
- Email: email@example.com
- Instagram: lexijewelry
- Facebook: lexijewelry
Lexi Segre and Marlene Alvarez