Today we’d like to introduce you to Laura Galvis.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
We came to Miami from Brussels, Belgium, where without any effort we had a Zero Waste lifestyle. Local stores were always opening businesses with less or no plastic in any form. Composting was just another way of taking the garbage out, and we could visit different farmers markets every day of the week.
As we started eliminating our garbage production, I started making our toothpaste, body butter and deodorants, as it was the easiest way to start changing our habits. I wanted to give my daughter the healthiest lifestyle I could provide.
When I first moved to Miami, I was horrified by the amount of plastic used in all industries and how little is recycled. The change of country and the struggle to find products or markets that fitted my family needs was very hard. That’s why I decided to start a Zero Waste oriented company: to promote sustainable alternatives for health care & body products. Having a healthy lifestyle free of plastic and toxins should be easy for everyone. I have learned a lot through the process of implementing in my own life, and I want to provide the tools to others so they can do it too.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a beautiful road with its ups and downs, but every step of the way has been amazing. If you had told me two years ago that I would be leading my own bath and body essentials company in Miami, I wouldn’t have believed you. In the past year I have learned a lot about myself, about my drives and motivations, and about what I really care for – and have also learned about business in the process.
Probably the biggest challenge has been finding different avenues to reach the final customer. Slowly but surely we have built a solid community of loyal customers who love our products and keep trying everything we bring to market. They have been fantastic, and their support is infinite source of encouragement. But it is still a challenge to reach new homes and have more people try us.
I have been knocking a lot of doors, going to a lot of makers markets, pop-ups, private events, you name it. As hard as that has been though, those events have also led me to meet wonderful people who have taught me and guided me a lot. Most of the makers in Miami are caring people, willing to provide advice and point you in the right direction. Thankfully, people nowadays are more aware of the consequences and benefits of having a natural lifestyle and I am proud of being able to provide some of the solutions. It has been great journey!
Alright – so let’s talk business. Tell us about Cruda Soaps – what should we know?
At Cruda we produce all-natural & vegan bath and body products, not only using oils and organic butters safe for consumption but also doing so with minimal environmental impact. When I first started with Cruda I was only making soaps –and they still are our flagship product–, but with time we have also introduced deodorants, toothpowder, face masks, face moisturizers, bath bombs, bath salts, and our newest addition, face serums. We are also working on a line for men, which will start with soaps and beard oils.
Being a Zero Waste Oriented company sets us apart from other companies. We always try our best to use only recyclable or reusable materials and avoid plastics altogether. For example, our soaps packaging is plastic-free, 100% recycled and recyclable. We also use glass, wood, paper, and cork in our other products.
What do you love about our city and what do you dislike?
Miami has been fantastic to us. The friendships we have made here in such little time are unparalleled. The city has also allowed for Cruda to grow at a pace I couldn’t have foreseen, and my daughter is loving the weather and the warmth of its people.
But there is still a long way to go before Miami becomes a sustainable city. There is so much plastic packaging and littering and so little consciousness about mindful consumption and recycling, that sometimes (most times) I get affected by it. The city is like a white canvas though, where we can create anything we want. We just need to choose the right materials to work with… and I like to think Cruda is somehow playing that part.
- Price Range $9 – $30
- Website: www.crudasoaps.com
- Phone: +17866933553
- Instagram: https://www.instagram.com/crudasoaps/
- Facebook: https://www.facebook.com/Crudasoaps/