Hi Kika, please kick things off for us with an introduction to yourself and your story.
I started off by posting images of my travel adventures on my Instagram. I started noticing more and more people commenting or sending me messages asking for recommendations about hotels, restaurants and places to visit in certain destinations. That’s when I knew there was potential for something big there. Over the last few years, I have been partnering with a variety of hotels and restaurants to showcase what each destination has to offer.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I’ve been pretty lucky and always make sure to be grateful! One of the biggest struggles that influencers deal with is obsessing over getting the perfect shots. It’s important to not always get in your head.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a travel blogger and social media influencer! On my Instagram @therealkika I focus more on travel when it comes to permanent posts. As for Instagram stories, I post more about food as well as my daily life. On my blog, KikaCarvalho.com, I write about travel, food recipes, shopping, TV shows and other lifestyle topics. I am proud of the genuine following I have built on both of my platforms. It’s always very exciting having people message me or email me to let me know that they took my recommendations or tried out a recipe I wrote about. I think sometimes influencers can get too eager and might post about products that they don’t truly believe in. I always focus on authenticity.
What has been the most important lesson you’ve learned along your journey?
The most important lesson is to never be discouraged and to always be grateful for what you have. Always support your friends as well!