Today we’d like to introduce you to Keisha Pyzynski.
Thanks for sharing your story with us Keisha. So, let’s start at the beginning and we can move on from there.
I started out doing freelance graphic design work while in college. After graduating with my bachelor’s degree from the University of West Florida, I went on countless interviews, and the common theme of the employer was “well, you don’t have any experience.” I took that disappointment and continued to freelance and explore the possibility of working for myself. I had watched my father run his own company since I was a young girl, and I knew that I could at least give it a try. With the support of my husband and my parents, I took a leap at entrepreneurship.
I developed my business plan, and I attended a free business development program with the Pompano Beach CRA. That process gave me the foundation that I needed to start and run my own business. After networking, and continuing to build my portfolio, I started to meet people who needed my services, and who recommended me to business owners needing graphic design work… I officially launched my company in 2012.
Since then, I’ve designed for many clients across numerous industries including entertainment (Roc Nation, The Lox, Reality TV Star Farrah Abraham), small business, nonprofit (Florida State Minority Supplier Diversity Council), and local government (City of Pompano Beach CRA, West Palm Beach CRA).
Currently, I specialize in creating a graphic design for digital and print collateral, and I produce branded video content within the beauty and hair industry. Some of my current clients in the industry include Africa’s Best, Camille Rose Naturals, EdenBodyWorks, Palmer’s, and Natural Partners in Crime.
Has it been a smooth road?
For the most part, it has been a smooth process. I’ve been truly blessed to have recognized my creative skills at an early age, and continue to develop them; and eventually, apply them to make a living.
One of my biggest obstacles though has always been my social anxiety. I freak out at the thought of being in a room full of people I’ve never met. For a few years, it caused me not to want to network or engage in a social atmosphere with potential and current clients. Thanks to the support and encouragement of my family, I’ve been able to start to step outside of my comfort zone over the last year or two; and since then, I’ve seen my company grow rapidly.
So, as you know, we’re impressed with Key Design & Media – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
I’m a creative director and graphic designer. I work with hair and beauty brands to curate content for their marketing campaigns. My graphic design work includes product packaging, digital graphics for social media, and print marketing collateral. A new service that I am excited about is producing brand video content for clients, which includes product demonstrations/tutorials and commercials.
I really love what I do, and I really enjoy all forms of art. As a young child, I excelled in drawing and painting. As I got older, I studied digital design, communication arts, and the science of art. I think that it’s a combination of all those things that has made me a successful creative.
Is there anyone, in particular, you would like to recognize? Mentors, etc?
There are a lot of people that deserve credit: My children, my husband, my parents, and my sisters. They all play a major part in the reason why I’ve been able to pursue my dreams, conquer my fears, and continue to push myself.
I have a list of clients and mentors who have recommended me, referred me, and advocated for me over my business career.
I thank them all every single chance I get.
- Website: www.keydesignmedia.com
- Email: firstname.lastname@example.org
- Instagram: @keydesignmedia_
Photography by my husband @jdotvisuals