Today we’d like to introduce you to Juliana Mejia.
Thanks for sharing your story with us Juliana. So, let’s start at the beginning and we can move on from there.
In college, I studied marketing and PR. Consumer attitudes and market analysis was so interesting to me. Why do we buy what we buy? How do experiences define our purpose and passion? I had tons of fashion magazines and many questions. I was mainly fascinated with the concept of creating relationships and what it was that kept people wanting more, but ultimately happy. I always knew I wanted to go in that direction.
My first “real” job was for Simon Property Group, a commercial real estate company and the largest shopping mall operator in the US. I worked in the Marketing Department of Sawgrass Mills Malls. The second most popular tourist destination in Florida and the largest retail shopping destination in the US. A massive, a capitalist dream come true. Here, I shockingly realized how greed and material goods could be chosen over purpose and the well-being of others. How you can have anything, you want starting at $9.99 — lots of it. Ignorance is bliss, but I believed more in quality over quantity.
Afterwards, I went on to work for the creative art genius and developer, Craig Robins, at the Miami Design District. Here, I was immersed in the luxury lifestyle and notorious art world. I was in charge of managing over six event venues and coordinating all the over-the-top events. It was a beautiful time because MDD was just getting started and I was in the midst of it all. I gave it my all. After that, I took a break and went on to work for CBRE, the largest commercial real estate services company in the world. There I was in charge of all the Marketing and Events for 1111 Lincoln Road — a Herzog & de Meuron architecturally designed 21,000 sq ft unique garage and event space.
Throughout the entire time, I cultivated powerful relationships and worked extremely long nights and hard weekends are putting on significant experiences all while learning about property management, retail and event operations, and exploring different market sectors within South Florida.
I quickly noticed that people kept searching for purpose, community, and change at these places. Ironically, in an over-saturated world, looking for more ways to connect more than ever before. I realized that I could take the lead with the opportunity to educate, motivate and curate a modern lifestyle agency and platform that offered that, so I created CADA.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Big no. At one point, I found myself working such late nights and very early weekend mornings that I even asked Craig Robins if we could negotiate a deal so I could move to the Miami Design District. I had no conscience of what was a work-life balance. In the first couple of months of CADA, I was also starting a relationship and going through health problems, so it was extremely difficult to prioritize. I felt like I was being pulled in so many directions and not sure which way to take. The road to success and financial stability when you are a solopreneur is certainly not paved, but with the time you learn that it’s more about how you enjoy the ride rather than worrying about getting to the destination. The company is still in its early stages, so it hasn’t been easy, but it’s been very fun.
Tell us more about the business.
CADA is a new kind of boutique agency. Our vision is to inspire each human being to become their best self through experiences, educational and personal growth tools. We like to say we are “mindfully chic” because a lot of people associate wellness with grungy hippies or uncool concepts and we want to shift that perspective and nourish what is real while still staying elevated and relatable.
We rebel against the old, the typical and the traditional way of doing experiential marketing; Creating an emotional appeal making that connection with the people, the brand, or the product first. Our services include Sustainability Consulting, Bespoke Event Planning and Coordination, Product and Brand Activation, amongst others. We are also the bridge between purpose-driven clients and curated locations. The future of CADA will be more of a platform where recognized creative founders will be able to share their stories, educate and connect with mindful visionaries, dreamers and doers.
Has luck played a meaningful role in your life and business?
I like to think I’m more lucky than not. My sister, Camila, just joined me as a partner, and I feel the luckiest to have someone I trust and admire to be part of the business. Someone who believes in it just as much as I do.
- Address: 114 NW 25th Street, Miami, FL – Minds CoWork
- Website: www.cadaconsult.com
- Phone: 954-937-7863
- Email: Juliana@cadaconsult.com
- Instagram: https://www.instagram.com/cada_consult
- Facebook: https://www.facebook.com/cadaculture