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Meet Jordan Yoder of Jordan Jack in Delray Beach

Today we’d like to introduce you to Jordan Yoder.

Jordan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started working in the jewelry business 13 years ago, fresh out of school. I started by working for one of the larger wholesale jewelry manufacturers in precious metals. We sold to big box retailers, web customers, and TV channels. I learned the business inside and out from shipping, to manufacturing, and eventually even sales. From there I started a custom design business; creating engagement rings and wedding bands. I always loved the branding and marketing side of the business, but it was a real challenge to create a jewelry brand for retailers because they all wanted their own white label goods. There was a major pain point in the industry, an industry that hasn’t see a lot of change over the years, so I built Jordan Jack.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I wouldn’t say it has been the smoothest road. We built a custom back end to support the Home Try On, and that really was a lot of the heavy lifting in development. It was not a plug and play website, so it took a lot longer than expected. We also had to iron out a lot of the processes we thought would work, but didn’t end up from a U/X perspective. Early on in any business I feel like you have to just fight through the development pains, and keep pushing to launch.

We’d love to hear more about your business.
We wanted to make the process of buying a wedding band simple, fun, and stress-free. A couple’s engagement time should be about spending time with your loved one and really enjoy selecting the style band that fits you best. This fun and exciting time of your lives can sometime get hectic with all of the planning and purchases so we wanted to keep the wedding band selection process fun and easy. No more rushing to the mall, no more dealing with sales people hounding you, it can be just the two of you trying to figure out what you are truly happy with and what you want for a wedding band – from your home. You select up to 5 rings for a Home Try On and we ship them to you for free. People are busy today and planning a wedding is stressful enough, so we wanted to create a solution where at least one thing was easier in the process.

I handle the day to day operations of Jordan Jack. I make sure our customers are happy, and processes are running smoothly etc… I also work on the social media and continue to push development and features on the site monthly. I am known for my product/business development skills. I have spent year’s development products some very well respected consumer facing brands.

I am most proud of Jordan Jack disrupting a business that hasn’t had much change in a 100 years. We set out to do something different in the Jewelry business, and be the face and household name of wedding bands.

We spent months and months on the overall branding, and packaging experience to
ensure our customers would be wow’d by the process. We wanted to make sure that when they received a Home Try On, they would say “ok this is a great idea, but we weren’t expecting this level of quality.” In my experience a lot of companies have great ideas, but when it comes to fully executing, they miss the mark in a few areas.

What were you like growing up?
I was a bit of a wild child I guess you could say. My early years were spent playing any sport I possible could. I was always very competitive growing up, and wanted to be the best I possibly could. I pushed myself really hard no matter if it was hockey, golf, baseball etc…

I went through some tough times as a teenager and I think that’s what really shaped me as a person. I had to grow up really fast, and figure a lot of things out on my own. I got into art as an outlet and really used that as a way to at least try and stay out of trouble.

I guess some people would say I was a bit eccentric and had different interest. I got into blowing glass around 14, and spent a lot of time at the studio. Looking back I used glass blowing as an outlet to not focus on the struggles I was going through. It just became this obsession and I wanted to get better and better.

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